Examples of live marketing. What is the difference between the "traditional hard-copy" model and the "innovative live+" model?

For example, a cosmetic company's anchor introduces the company's new lipstick to viewers in the live broadcast room, displaying the product's color, taste, and texture, among other features: the traditional hard-copy model of the brand marketer who walks down the street and broadcasts promotional information to the public, and the consumer has the choice of whether or not to accept it and make a purchase. This way there is information push is not accurate, word of mouth is not easy to spread, the conversion rate is low, etc. Innovative live + mode emphasizes brand and consumer interaction and communication, live anchor in the live broadcast process and audience interaction, answer the questions raised by the audience, communication and interaction, so that the brand dissemination is more accurate and intuitive, the conversion rate is higher, but also can give consumers a better shopping experience.

Live marketing is a new type of Internet marketing, through the anchor in the live room to the audience to show and introduce the goods, commodity link sharing and sales, to achieve product sales and brand promotion.