How to innovate the operation of old Chinese goods stores

Another good place to buy domestic products in Guangzhou is the newly opened Huanmengyuan Department Store. It's a newly opened store, but it's actually Shengli Department Store, which closed last year. Why is it intermittent? In addition to the reluctance of old employees, market demand is more important. The reporter learned that today, domestic products have not only become a symbol of "old-fashioned", but have become increasingly popular in the nostalgic trend. Although the traditional domestic products are no longer flooding the market, they continue to glow in a small market.

Who is buying? Besides middle-aged and elderly people, there are more and more young people.

Since many media reported Leehom Department Store and Shengli Department Store, two old department stores, many elderly customers came to buy domestic products. It is understood that there are not only citizens living nearby, but also customers from Foshan and Panyu, as well as guests from Hong Kong and Shenzhen.

The clerk of Li Hong Department Store told the reporter, "The current customers are mainly middle-aged and elderly people, mainly because they are used to using these old brands, so they always want to get these goods back. Some young people will also buy it. They like these old brands with low price, good quality and high cost performance. Old customers will sigh when they enter the door. Really the same as before. Many small department stores that can't be found can be found here. These products evoke many ancient memories. "

The clerk in Huan Garden of Dreams said, "Many customers come to buy things in small batches, mostly in the amount of ten yuan. They like the payment method of department stores without queuing, and they also like the detailed explanations and sincere purchase suggestions of the old clerk. The clerk also said that many customers come to buy things just for chatting. There are various needles and threads as small as a few hairs, which can easily buy the daily necessities they need. "

Why buy can be nostalgic and trendy?

In recent years, traditional domestic products have a resurgence trend, and consumer groups have a younger trend. In the eyes of many post-70 s and post-80 s, traditional Chinese products are vague memories of childhood. Jingmin was born in 1980. She told reporters that she had memories of using bee flower shampoo when she was a child. "At that time, my parents and our two sisters used this shampoo. Later, I began to use brands such as Rejoice and Head & Shoulders, and slowly stopped using bee flowers. But recently I happened to see another bee flower on sale in the supermarket, so I bought it and used it. There are many childhood memories in that fragrance. " Xiao Xu, also born in 1980s, studied in Guangzhou Zhixin Middle School. He told reporters that "pull back shoes" are intimate school shoes. I wore it every day in middle school, but now I don't have to wear it every day, but I still miss the comfortable feeling of pull-back shoes and still buy them now. "

Some customers summed up the three advantages of traditional domestic products to reporters: first, good quality; Second, the price is low, and the price is mostly several yuan; The third is nostalgia, which can satisfy the habits of old users.

Where to buy traditional old department stores, supermarkets can buy some.

The most traditional places to buy goods from China are not traditional China stores: Huanmengyuan Department Store and Lihong Department Store. Huanmengyuan department store was born out of Shengli department store and has a history of nearly 80 years. After the closure of Shengli Department Store in August last year, it was renamed Donghua East Road six months later. Li Hong Department Store has been sticking to Zhongshan Sixth Road.

In addition to time-honored Chinese goods stores, you can also find traces of traditional Chinese goods in some large traditional department stores. For example, in women's and children's products companies in Shangxiajiu, there are well-known domestic products such as Pien Tze Huang, Irene perfume and Dabao facial cleanser. In the cosmetics area on the first floor of Dongshan Department Store, there are Pien Tze Huang counters, Dabao counters and Yong Fang counters, as well as traditional brands such as Bee Flower, Miqi, Meijiajing, Langrich and Paique Ling. In the former Haizhu Shopping Center on Jiangnan Avenue, it is now a modern department store. There is a domestic product area on the first floor, and there are many domestic products such as Phoenix glycerin and Ann facial cleanser.

Of course, the supermarkets that consumers often go to now also sell traditional products from China. In Carrefour, CR Vanguard and other supermarkets, as long as you look carefully, you can still find the products of Baique Ling, Qirixiang and other brands.