Why did Wang Jianlin's 40 billion building, combined with traditional culture, fail miserably?

The structure of the building should not only consider the production cost and shape, but also consider the consumption power of the surrounding people. This Wanda Blue and White Porcelain Square is not only expensive, but also has not been inspected in advance. Naturally, it will suffer.

Wanda plaza is found in many famous cities, but the Wanda Blue and White Porcelain Plaza built by Wang Jianlin at a cost of 40 billion yuan is the most unique. Although the exterior of this square looks quite unique and spectacular, its construction cost and later capital gains are obviously problematic.

I think the shape of this building is not only very unique, but also quite distinctive.

After reading the relevant reports about the Blue and White Porcelain Square, I think the construction of this square is actually very good. It not only uniquely combines the brand effect of Jingdezhen, but also looks like a huge ceramic lying flat on the ground. It still looks spectacular and interesting. But as a commercial building, we should pay more attention to local consumers and their inherent consumption potential.

But its cost is quite high, and there is no cutting-edge market research.

Therefore, the construction cost of this building is not equal to its subsequent capital gains, and there are great defects in itself. Nanchang, Jiangxi does not have enough consumers and spending power to meet the daily flow of people in this shopping mall. So I think they certainly didn't do some market research when building the building. If this blue and white porcelain square can be built in a first-tier city with many other people, then maybe this building will not lead to huge losses.

Therefore, it is difficult to recover the construction cost in a short time.

Because of this, I think Wanda Group has a corresponding problem in the decision-making of this square. It is a very good idea to combine square building with traditional culture, but as a commercial project, it should be guided by the flow of funds. Otherwise, this kind of building will only become the laughing stock of others after its failure.