Introduction to Media Culture

The so-called media culture refers to a kind of cultural form produced by the social influence of mass media, which is a social and cultural phenomenon manifested in mass communication activities. Media culture is divided into different types of culture such as movie culture, TV culture, network culture and so on, which belongs to the category of mass culture. Media culture has the social function of widely implementing social value norms and constructing social value consciousness, and is a subculture system constructed by mass media in the overall cultural system of modern society, but its development trend is moving from the marginal cultural form into the mainstream cultural system of contemporary society. Media culture is an important field of contemporary communication research, and a hotspot of concern for other humanities and social sciences.