Yadi shouted hello, electric car industry to fight the "high-end" and "universal" battle

Recently, Yadi said at the launch of its sub-brand VFLY that it wants to subvert the tradition and break through the limitations of the industry in the high-end arena, and the video of the launch secretly "shouted" Hello - "No Hello, something is not right"

As a two-wheeled electric vehicle "Hello", the electric vehicle industry is fighting a battle between "high-end" and "universal".

As a two-wheeled electric car "veteran", Yadi's position in the industry is self-evident. But why would an industry veteran want to "name" Hello before such an important launch? And what has Hello done to make the electric car industry big brother so concerned?

The answer may be that Hello has moved the cake of the leading brands by building two-wheeled electric vehicles.

The two-wheeled electric car has become the first choice of young people

The two-wheeled electric car industry is ushering in the change.

On the one hand, the new national standard in 2019 has scrubbed a lot of two-wheeled electric car brands, "the maximum vehicle mass shall not exceed 55kg, the maximum speed shall not exceed 25km/h" and a series of other indicators, the production qualification of the electric car brand put forward a rigid requirement, some brands do not comply with the new national standard gradually fell; On the other hand, the epidemic catalyst, consumer upgrading and let the electric car products to intelligent and high-end.

The industry has entered a period of change means hidden new opportunities, according to the prospective economist preliminary statistics, the 2020 market transaction size of 104.6 billion yuan, with a growth rate of 22.9%, hundreds of billions of dollars behind the transaction scale is reflected in the strong market demand, for a new generation of young people, "it will never be stuck in traffic," the two-wheeler has become the first choice for close transportation. The car has become the first choice for close transportation.

From the consumer side back to the production side, in the face of industry changes and market demand, many players are eager to try, trying to become an electric car "warring states era" a party overlord. First of all, Yadi, Emma, this kind of traditional electric car brands strive for youthful transformation, followed by a number of new Internet enterprise brand of the poor chase.

In such a pattern of hunting, Hello Electric Vehicle also "take the flower road" debut.

In April, Hello Electric Vehicle officially opened for sale, equipped with the "VVSMART super-connected network car system" subverted the majority of consumers for the cognition of the electric car. And in the subsequent July Yadi VFLY conference, also shouted "do not Hello" voice.

This may indicate that Hello, as a catfish in the two-wheeled electric car market, has attracted the attention of the industry's head of the big brother, this stirring catfish, there has been a certain threat.

Hello's first "VVSMART" system

To paraphrase Mr. Chen Weiru's words, "In the era of the industrial Internet, all the industries deserve to be redone". The first thing you need to do is to get your hands on a new car, and you'll be able to do it again.

For the field of two-wheeled electric vehicles, the performance of consumer upgrading is the intelligentization and universalization of electric vehicles.

Hello, which released three two-wheeled electric vehicles for the first time this year, is considered to be the youngest player in the track, but from the point of view of the product itself, Hello Electric Vehicle seems not to be underestimated.

First of all, from the point of view of appearance design, Hello EV has obviously won in the era of "value economy". Hello A80 (Elf), Hello B80 (Turing), and Hello N86 (Magic Spirit) are three electric cars, the color is beautiful and distinctive, the frosted texture of the material selection, so that Hello is different from most of the electric cars on the market, the whole body appears to be more technological sense.

The most noteworthy thing is that these three EVs are equipped with Hello's "VVSMART" system, so Hello EVs should actually be called "hyper-connected EVs".

The use of the Internet "ecosystem" thinking in the field of two-wheeled electric vehicles, Hello is the first.

Similar to Huawei's Hongmeng system, Hello's "VVSMART hyper-connected car system" can be connected to the user's cell phone, there is no physical key to the Hello electric car, only a cell phone can complete all the operations, starting, locking the car, positioning, navigation, searching for the car, open the seat bucket, voice interaction, authorization for multiple people to use the car, Self-test, one-key rescue, find stores, charge your phone wirelessly, collect ant forest energy, and more.

In terms of user experience, the VVSMART system of Hello Electric Vehicle can be said to bring users to a new world of electric vehicles. For example, by using the Hi-OS system of Hello EV, all the riding data can be monitored in real time on the cell phone, and the cell phone can become the vehicle dashboard, whose interface can display speed, mileage, power, kinetic energy recovery and other data information.

It is worth noting that the VVSMART system is not limited to its own system, but is a mobile platform that can be linked to more ecological.

Users who often use Alipay should know that swiping steps and stealing energy is a source of joy for many people. The VVSMART system of Hello Electric Vehicle can make consumers' "mileage" become more "practical", using mileage to exchange points and energy.

The VVSMART system allows consumers to make their mileage more practical by exchanging their mileage for points and energy.

Interestingly, at the launch of Yadi's high-end brand VFLY in July, the concept of "V" and styling design was also highlighted. For example, in Yadi's product feature chart, there is a V-SMART introduction, which is similar to the VVSMART system launched by Hello EV back in April.

However, the Yadi VFLY, which only emphasizes Bluetooth technology and smart unlocking technology, is still "small" in terms of hyper-connectivity compared to the Hello VVSMART, which comes from the Internet.

It is possible that the raging catfish of Hello Electric Vehicle has made Yadi feel worried and threatened, and will publicly dislike "Hello" before the listing.

In the words of some media reports, the VVSMART system of Hello Electric Vehicle has injected a "soul" into the EV. As the first launch of the electric car, has indeed partially subverted the market's perception of electric cars. Hello Electric is equivalent to the new energy electric car play into the two-wheeled electric car industry, so that the two-wheeled electric car also began to popularize intelligent, connected to the Internet.

Hello Electric leads the industry in upgrading its popularity

The concept of a "hyper-connected car system" sounds very "expensive".

But in fact, the most expensive A80 pricing of the Hello Electric Vehicle is only 3,999 yuan, and if you trade in your old car for a new one, you can also offset 1,000 yuan, that is, as long as 2,999 yuan in cash you can buy an intelligent electric car. Obviously there are so many advanced intelligent plus, the price is more friendly than traditional brands.

It is important to know that the price of Yadi's newly released VFLY intelligent electric car ranges from 6990-19800.

Analyzed here, it seems to have been understandable why Yadi is so worried about Hello stealing its cake - according to the latest data released by Hello, the electric car business has brought Hello 70 million in revenue in the first quarter, with considerable sales, and the Hello electric car was only launched in April.

Obviously, Hello has become a reformer to force the progress of the electric car industry. Since there is reform, there is bound to be conflict. So as a new player in the electric car, hello electric car in addition to the product is more intelligent, universal, in addition to the industry will have what impact?

First, demand is created, and consumers don't know what they need until a brand new, cutting-edge product comes along, and Hello Electric Vehicle has become the creator of demand, giving the whole industry a new and upgraded vitality.

Secondly, market competition is not a bad thing for the industry, market competition means that the industry is moving forward, which means that the cake is getting bigger and bigger, and instead of each player sticking to their own territory and thinking about their own "one acre and three thirds of the land", it is better to *** with the same to the industry to bring about new changes, which is the so-called "big picture". "big pattern". Than to fight for their own interests, Hello this behavior is more like "do benefit the people's livelihood of the cake".

Third, the traditional electric car industry is indeed a lot of problems need to be solved, and the model of Hello Electric Vehicle can make some of the industry's "old stubborn problems" to be alleviated or dissolved.

First of all, take the business model, the traditional electric car brand business agent mode, the seller does not know the buyer's demand for space, resulting in dealers will be a lot of inventory backlog, the pressure of capital investment is huge. The new retail model of Hello Electric Vehicle, adopting the "self-built warehouse", "national uniform retail price", "online ordering offline pickup" approach, with the huge online traffic and sound volume for the The first thing you need to do is to get a good deal of money from the company, and then you can get a good deal of money from the company.

Secondly, for consumers, the most afraid of is "stepping on the pit", in the traditional electric car brand sales model, different stores price is not uniform, service is not uniform, resulting in consumers worried about "being slaughtered", and at the same time worried about the after-sales service not in place Can't find the responsible party. The "National Warranty" model of Hello can unify the service standard and price at the same time, eliminating the worries of consumers.

It's easy to understand why Hello, which has just launched a few models of electric vehicles, can stir up a thousand waves in the industry.

The two-wheeled electric car market, which has been silent for many years, has ushered in its own moment of glory, with Emma's successful listing, Maverick's popularity overseas, Yadi's exploration of the high end, and Hello's entry into the market with its ultra-linkage network to make it a universal market.......

However, no one dares to say how the pattern will change after the entry of a young intruder, Hello. The first time I've seen this, I've seen a lot of it. What we can foresee is that the whole industry's cake will get bigger and bigger, and consumers will be able to enjoy more upgraded products and services.

Article | xiaoqianshuo (ID: xiaoqianshuo)

This is the first time that we've seen this kind of thing.