How does the media make money? Knowledge related to media.

Business models from the media can be roughly divided into two categories.

1. One is pure online operation, that is, media owners gather a certain number of fans through media content management, and then find suitable advertisers to put advertisements on the platform to realize advertising revenue.

2. The other is to imitate the practices of stars, celebrities and CEOs of big companies. Relying on the popularity and personal influence accumulated in the media in the early stage, it is realized through offline channels. There are many ways to realize offline, such as publishing books, speech training, corporate consulting, and even considering opening an online store to sell books. In contrast, the latter will have higher requirements for media founders. In addition, if offline realization is to develop into a formal and stable commercial project, media founders generally need to have certain social identities, such as best-selling writers, university professors, media reporters and so on. So as to organically connect online and offline resources and maximize economic benefits.