Will young people really buy a coupe SUV? Starting with the upcoming Kline 05.

Speaking of coupe SUV, the first thing that comes to mind is BMW X6. Indeed, BMW X6, as the originator of coupe SUV, laid the foundation for the design of coupe SUV, so that whether it was Mercedes-Benz GLE? Coupe or GLC? Coupe also maintains a body line similar to BMW X6. Before 19, apart from luxury brands such as BMW and Mercedes-Benz, there were few joint-venture coupes on the market, and independent brands were even less active in this respect. However, after 19, independent brands seem to be stimulated and have launched their own coupe models. We are familiar with Geely Xingyue, Changan CS85 and Haval F7x.

Although these models were very ostentatious when they went on the market, all kinds of overwhelming talk about facing the young market and sports made the 19 coupe SUV market more and more lively. Even the staid Volkswagen family has introduced coupe models such as Touron X and Kodiak GT. But in fact, whether it is a self-owned brand coupe or a cost-effective joint venture brand, in fact, everyone is not selling well, at least compared with the prosperity during the listing period, the sales volume is not worth mentioning at all. Geely Xingyue sold only 1.4 million vehicles in June, ranking 1. 1 10,000 in the SUV sales list.

The reason for the poor sales of coupe SUV is that its space will still be affected in the rear head space compared with traditional SUV. Of course, the shape of the coupe is inevitable. In addition, the price of coupe SUV is relatively expensive, especially for independent brands, and almost all of them put coupe SUV in the position of family flagship SUV. Once the price exceeds 654.38+0.5 million, it will be even more difficult for self-owned brand models. More consumers are still willing to choose joint venture brand models, at least feeling more confident than their own brands in face.

Therefore, in such a market environment, the Lectra brand recently announced that it will launch Lectra's first coupe-type Lectra 05 model. Like the actions of its own brand, the positioning of LECK 05 has also been placed in the flagship position of the LECK family. Compared with the positioning and pricing of Lectra, the starting price of Lectra 05 will not be low. My estimated price range is probably around 65,438+07-230,000.

Of course, no matter from the appearance or interior, Lexus 05 is exquisite enough. In particular, the interior part adopts a brand-new design language, which is completely different from other Lexus models, and suddenly highlights the positioning of the flagship, which is very good. In terms of configuration, I don't think there is anything to worry about. I think even if the price of the model you bought is low, there are many practical functions. Therefore, from the perspective of product strength alone, at least the static Ke Ling 05 is a very exquisite SUV. To tell the truth, if you hang a luxury brand logo, it is no problem to increase the price by 65438+ 10,000.

But the problem is that the brand itself is still a "semi-joint venture brand". For independent brands, its brand power is stronger, but for joint venture brands, it has no advantage. Moreover, in the environment of poor sales of coupe SUVs, it is really unclear that Lectra also launched this 05 model as a flagship model. I think Lectra should launch a 6-seat /7-seat medium-sized SUV at this time, and maybe the market feedback will be better than that of the coupe.

Will this Lectra 05 sell well? At present, the official selling price of Lake has not been announced, but the probability is not cheap. Assuming that the mid-range model is around18-200,000, I think Lake 05 is likely to become a popular model. Of course, if the launch of model 05 is only for attracting people's attention and brand marketing, then I think it is successful, at least this model is really beautiful and exquisite enough.

Finally, I ask you a question. Will you pay for this Lectra 05? Or under what circumstances would you buy a coupe SUV?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.