Difference between tourism destination brand and tourism enterprise brand

The differences between the two brands are as follows:

1. Different positioning: The core positioning of the tourism destination brand is to attract tourists to the tourism destination and let them feel the unique charm of the destination. The positioning of tourism enterprise brand is to provide high-quality tourism services, so that tourists have a good impression on the enterprise and increase the number of repeat customers.

2. Different marketing methods: the marketing methods of tourist destination brands mainly attract tourists by promoting the natural scenery, human history, leisure and entertainment of tourist destinations. The marketing method of tourism enterprise brand is to make consumers trust and feel good about the enterprise through advertising, promotion and word of mouth.

3. Different social responsibilities: the brand of tourist destination involves the economic, cultural and social development of the whole tourist destination and its region, and needs to bear more social responsibilities. Tourism enterprise brands pay more attention to service quality and corporate image management, and bear less social responsibility.