Regarding the construction of software marketing enterprises, please help me to answer the good additional wealth value ~

On the construction of enterprise network marketing channel in China: Network marketing channel refers to a group of interdependent intermediate links that provide product or service information for consumers' information communication, capital transfer and product transfer with the help of Internet technology. Its main task is to promote the transfer of products from producers to consumers.

First, the development status of enterprise network marketing in China. China's online marketing started late, and China enterprises only started to try it on 1996. In the course of several years' development, some achievements have also been made: in the spring of 2000, Shandong Province attracted more than 30,000 merchants from six major fields to negotiate; Liuyang Fireworks, Hunan Province, entered the World Cup in France through online marketing, with sales of $6.5438+0.5 million, thus opening up the international market. However, compared with developed countries, the overall level of online marketing development in China is still low, and it is still in its infancy.

Second, China's enterprise network marketing problems

Third, the construction and improvement of online marketing channels for enterprises in China.

Four. Conclusion As a brand-new marketing method based on the Internet, network marketing will become an important means for enterprises to participate in market competition with its unique advantages, and will affect the long-term development of enterprises. Enterprises should, according to their own actual situation, comprehensively use various marketing means and formulate perfect marketing strategies to meet the needs of the network era and socialized mass production, so as to be invincible in the competition of marketing means.

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