What is the difference between social media marketing and traditional network marketing?

With the impact of online marketing on physical sales, more and more individuals and enterprises choose to switch to the Internet and embark on the road of online marketing. In the current environment, there are two mainstream online marketing methods, one is traditional online marketing, the other is social media marketing, that is, self-media marketing.

Characteristics of traditional network marketing

At present, traditional network marketing is generally divided into search engine marketing, instant messaging marketing, content marketing, word-of-mouth marketing, chat group marketing, online knowledge marketing, online video marketing, online soft text marketing and other marketing methods. Take advantage of the momentum to improve the visibility of products or brands. At the same time, it is fast, accurate, economical and extensive.

Advantages of self-media marketing

Compared with online marketing, self-media marketing not only has the characteristics of online sales, but also has greater influence. Traditional online marketing relies more on corporate brands, which has strong pertinence but great limitations. The freedom of self-media marketing is very high, because of its equality, enjoyment and openness, which makes it easier for self-media to form emotional buzz with users in the marketing process.

Since the media has a strong crowd segmentation effect, this effect is fully amplified in media marketing. A high degree of freedom actually makes the media attractive to potential customers. Whether looking for hot spots, writing comments or doing analysis, the media has reached a broad and profound realm. It involves a wide range of industries and deep analysis. Due to highly personalized content and style, media clubs will attract a large number of users, and these fans are potential customers of media marketing.

The civilian platform with strong interaction and low threshold is the core of media marketing. Different from the active content output of traditional online marketing, self-media has a strong interaction, which benefits from many open social platforms, so that users can not passively accept content as bystanders, but form a way of mutual communication. This way allows users to better express their personal views and ideas and form a community for discussion. This kind of active communication not only saves a lot of public opinion and topic guidance time in marketing, but also makes users feel more involved and accept content more easily.

In the era of data and information, self-media marketing has a large number of users, and hundreds of millions of network users are potential development goals. At the same time, because of the strong interactive social environment, these user groups are highly sticky after being transformed into customers. Through the penetration effect of the internet, these highly viscous customer groups also have the self-fission effect of active sharing. This is a powerful ability that traditional online marketing can't match.

In the future 5G era, in the information circulation environment with greater information circulation, self-media marketing with high viscosity and high diffusion will occupy a larger market.