Comparison of customer behavior between traditional insurance business and insurance e-commerce

Internet insurance business and traditional insurance business are both insurance businesses with the same core, but different insurance business channels. Internet insurance is a new insurance marketing model based on computer internet, which is different from the traditional insurance agent marketing model. Internet insurance refers to the economic behavior of insurance companies or new third-party insurance networks to support insurance sales management activities by using the Internet and e-commerce technology. To put it bluntly, you can buy insurance by clicking a mouse on the Internet. Traditional insurance business, face-to-face insurance business, is mainly aimed at life insurance, health insurance, high-end medical care, pension, education and so on. Due to the existence of human factors, the traditional insurance laws and regulations require higher professionalism in planning.

Insurance companies can also benefit a lot from internet insurance. First of all, the network can promote the accelerated development of the traditional insurance industry, reduce the cost of insurance type selection, insurance plan design and sales, and help improve the operating efficiency of insurance companies.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.