How to run a fruit shop well

1, try to sell the fruits within the shelf life.

After the fruit shop arrives, every kind of fruit has a shelf life. During the shelf life, in order to maximize the profit of fruit, the price will be higher. But after the shelf life, the price of fruit will be sold at a discount, so the price of the same kind of fruit will vary with the freshness, which is also one of the means to control the loss of fruit.

2, marketing activities should consider the customer's spending power.

To do activity marketing, we need to know the customer's spending power. Many fruit shops like to use high-quality fruits for drainage, which can achieve attractive results, such as durian, cherry and mangosteen, but the prices of these fruits are relatively high compared with other fruits. For example, the usual price of cherries is 60 yuan/kg, and the activity price is 40 yuan/kg. The price used for activity drainage just touches the upper limit of the customer's consumption level, and it is already difficult for customers to consume other fruits.

During the operation of the fruit shop, it is best to have 2-3 kinds of explosive fruits in half a month or a month, and the price is very low. Every day, it is sold in large quantities to attract customers into the store for drainage. Once these fruits have passed the shelf life, they will be sold directly at a discount, and the price will be further reduced. These fruits can be used for drainage, explosive products can be drained into stores or drained to mobile phone friends. Regular online discount sales can cultivate customers' habit of buying online.

3. Learn more about the operating data of fruit shops.

There is also the problem of in-store operation, such as understanding the three-thirds system of products, showing a clear sense of hierarchy, mastering the shelf life of fruits, learning to read data every day, learning to find problems in the operation of fruit shops from the data, and so on. , are perfect in many details. Usually, it is necessary to analyze the reasons why the fruit shop may not operate well, because the price is too high, the customer service experience is too poor, or the environment is not taken care of in time.

Usually as a fruit shop, change your role. If you are a customer, will you be disgusted to see some details of opening a fruit shop? When you see a problem, you should improve it, and then observe the improvement effect, which ultimately reflects the growth of turnover and profit.

4. Effective display is reasonable loss control.

Window display should display seasonal and flagship products that reflect the advantages of brand image. For the products displayed in the window, the focus should be on the features, main products or promotional products, so as to directly point out the topic and understand what products are to be promoted or promoted.

The real preservation is actually: reasonable packaging+reasonable estimation of the sales volume of the day. Why do you want to pack it for sale? In fact, the reason is very simple. Traditional fruit shops sell fruits in bulk, so you can choose them at will, but this inadvertently increases a lot of losses. Therefore, the fruits are sorted at the first time and then sold on the counter, so as to avoid customers tossing, and to increase the unit price of customers.

More experience sharing in opening a fruit shop, the search function under the circle of friends, and the morning reading class of the fruit shop, welcome to join the circle to communicate with the fruit shop peers. (WeChat official account: fruit shop morning reading class)