Planning book cover background material

The cover of a particularly meaningful planning book often attracts the attention of readers, executors and even investors. Here, I collected and sorted out the background information of the cover of the planning book for everyone. Welcome to read and learn from it.

Background materials for the cover of the planning book (1)

Background materials for the cover of the planning book (2)

Background materials for the cover of the planning book (3)

Background materials for the cover of the planning book (4)

Background materials for the cover of the planning book (5)

Further reading: how to write a business plan

How to write a business plan?

In fact, the business plan itself has no formula. The simplest version I have ever seen is only five pages. An entrepreneur in Silicon Valley successfully integrated and founded many companies with those five pages of PPT. But I think the key to his success is that he has successfully done many companies. People can do it with 5 pages of PPT. Actually, its length is not important. The key is what we need to pay attention to.

Why write a business plan? Improve your dream reserve? But I think it's more than that. This is also a tool to promote your dreams. It is very, very important to clear your mind. When we think in our heads, it's probably like this, but when we start writing, you will find it much more difficult. The most typical is where our own core competitiveness lies. I think it's hard to write clearly if you really write it. When you force yourself to write clearly in a few simple points, you are already forcing yourself to organize your thoughts.

I think the most important core issue of the business plan is not to tell investors how I can make a profit from this thing, but how I can control the risk. The so-called venture capitalists don't take risks at all. He wants to take a risk-free project, so you have to tell him how this project is risk-free.

Here are three keys:

First, we should attach importance to business plans and ask the founders to write them themselves. Anyway, I have never seen a successful business plan written by others.

Second, this thing must be an iterative process. It is a particularly good process to keep writing, communicating and sorting out ideas, being criticized by others, being criticized by your friends, and changing them when you come back.

Third, be honest and never tell lies. Of course, if you say something selectively, I think it is also a strategy that can be adopted. I don't think you can lie.

The first page first explains clearly what we are going to do.

Understand our products or services, what to do and what problems to help users solve in the simplest words, preferably the unmet needs in the market at present.

You have to have a foundation to talk to him about the whole thing. He needs to know what you are probably doing. But I don't think we should go deep into this place. Better say elevator sales. Can you clarify this question in 1 minute, and then quickly enter the following topic? Because, from the beginning of this place, there are many things we hope we can't do.

In investment negotiations, I think the most important strategy is to defeat the enemy without fighting. What does it mean to defeat the enemy without fighting?

You know what question he wants to ask you, you tell him the answer first. If you wait until he asks you, you will have to start the discussion. As you know, investors are always awesome, and he still has a lot of data. He tells you some things that challenge you, and some things are hard to refute. Therefore, it is best to say that the whole strategy should first think about what questions he will ask and what issues he is most concerned about. Asking this question may be the quickest way to eliminate a problem.

Who does page two say we are?

I think the introduction team must be in front, as far as possible. Sometimes give me a PPT page and turn it over from beginning to end just to find the page of the team, because Xu Xiaoping is a typical investor-oriented. All investment institutions attach great importance to the team. The more the early projects pay attention to the team, why keep him waiting? When he is waiting, he can't concentrate on what you say.

The boss here is actively answering a question. Why are you doing this? What we told him is how awesome our team is, and what we want to do is to answer his questions. Why us? It is very useful to make clear what kind of experience we have, and the accumulation is unique.

In terms of the number of people, this is a statistic anyway, and the success rate of two people is the highest. Founder, I feel that investors still prefer the combination of marketing and technology, because technology entrepreneurship is the mainstream in this era, but without marketing, they know very well that a tech freak alone can't make a good company, so this is the combination.

I emphasize that I think it is necessary to talk about vision. Investors especially like to talk about the English word vision. Don't think they are fake foreign devils, especially their foresight. It is the following sentence that entrepreneurs who don't want to be 1 100 million companies are not good entrepreneurs. What he wants is several times, even dozens of times, which is definitely not something that an entrepreneur without foresight can do. Only a handful of entrepreneurs can make such opportunities dozens of times, or wait for thousands of times in their lives. Although we all know that the chances of success are low, we must give him such a dream. Since we are showing our dreams and feelings, we should tell him that we are next. No matter who Jobs is, we just want to be the best company and a visionary.

Page 3 Market Analysis

Market analysis is necessary. Let's talk about a few details first. One is to quote authoritative market size analysis. It's good that every number we talk about has a source and basis. If we are an emerging market and there is no authoritative report that can directly draw results, then you must quote very authoritative basic data and use very conservative calculation methods. Your conservatism actually shows how safe you are.

The speed of market growth is very important. For example, the security market I do is quite small. When I did it, it was only10 billion, which just reached the bottom line of their psychological threshold. But I told him that this curve may be vertical and everyone will be more excited.

Is the market mature? That's why we answered him in our hearts. Why are we doing this now? Because everyone has heard this sentence, people who are one step ahead of the market are all dead, and those who are half a step ahead of the market are all very good.

What kind of core competitiveness do we have?

Core competitiveness is actually very important, but I think it is difficult to solve. I think the so-called core competitiveness is the difference between us and others. There is also a saying among investment managers of all investment companies that creativity is worthless. I have come into contact with many young entrepreneurs, especially young small entrepreneurs. When he tells you an idea, he refuses to say it, or keeps half of it. This is a kind of self-security protection, but in fact, investment companies see countless statements every day. In fact, they don't think what you think is the key at all. As I said just now, the team is the key. What is the final realization of the team?

What kind of core competitiveness do we have? In the early days, what you have to convince investors is that we are different from others, whether it is technology, market or what kind of characteristics, so as to grab the market quickly.

So how do you find your core competitiveness? I think it's really hard. Indeed, every entrepreneur must question himself very strictly, why our team can do this, and whether we have a lot of accumulation in our own field.

Even if you can't come up with a complete statement in the end, you have at least carefully considered all the possibilities, and investors will certainly continue to challenge you on this issue. If you think about everything carefully, at least you think it is serious and thoughtful.

Page 5 Business model

In fact, the core of the whole thing is the core competitiveness of the previous page. Business model, the simpler the model, the better. A complex model, every step, there will be one more fault point in the middle. If these failure factors are combined, the probability of failure will be much greater, so investors must not invest in a complex business model.

As a security guard, I told him what the business model was. Charge, this model is simple enough, our user base is large enough, and everyone can charge less.

Of course, this is a little weak, you have to give him imagination. I have a business model syllogism: how to survive in the near future and how to make money in the medium term. The third paragraph is very simple, but there must be a third paragraph, that is, how to get to a company with 654.38 billion US dollars in the future. We have immediate reality, medium-term efforts and long-term prospects.

Page 6 Income

Income, we have to make a very detailed calculation table. Income investors are actually aware of it. But if you determine what kind of income and points you can really achieve in the next month, two months and three months, then this is another topic. These figures are completely inaccurate for inexperienced people.

I think it is very important to calculate how much money we spent and where we spent it. The money you want to spend is very reasonable, and this thing is a foreshadowing, because how much is the early venture estimated? It doesn't make much sense, so let's see how much the company spends and how much you can ask for.

He talked about the current progress, company situation, team, products, revenue and road map. I think this is a necessary page, but actually the important things have been mentioned just now.

Page 7 Competition Analysis

Competition analysis, I think this is still something more important. People who have not carefully considered the competition are definitely not mature entrepreneurs. If someone follows, what are our barriers? If you had just made it clear in the moat, this thing would not be necessary.

Several bosses of BAT have said that our company is only a few months away from bankruptcy, which is a bit exaggerated. Although it is not planned to close in a few months, it may close in two or three years.

Therefore, Ma said, if there is no WeChat, you can't board this wave of mobile Internet. You can think about it. Without WeChat Tencent, it would be very, very dangerous. We should have this kind of risk awareness and vigilance ourselves. We are doing a very awesome business, whether it will cease to exist tomorrow.

Many times we are begging investors to give us money, so we have to make a plan more acceptable to investors. The seed stage and angel stage are generally diluted by about 10% for a sum of money. Every investment institution has its own design that is the easiest for him to give money. You have to talk to him about the upper limit he designed, and it is difficult for the investment manager to handle this matter when he goes back.

My observation of financing, on the one hand, is my own financing ability. It is important that the situation is better than others. What kind of financing environment you were in at that time was definitely better than your own project and your own ability. To put it another way, this is also an ability to grasp the ups and downs of the financing industry.

Also, at this stage, it is very important to get money as soon as possible.