What is new media? What are its characteristics?

(I) Media personalization is prominent

Because of technology, all media in the past are almost mass. The new media, however, can be done for a more segmented audience, can be oriented to the individual, the individual can customize the news they need through the new media. That is to say, each new media audience in the hands of the final information received by the combination of content can be the same, can also be completely different. This is very different from traditional media audiences can only passively read or watch undifferentiated content.

(2) Increased audience selectivity

Technologically speaking, in the new media, everyone can receive information, and everyone can act as an information publisher, the user can watch TV programs and play music at the same time, while also participating in the voting on the program, and can also search for information. This breaks the limitation that only news organizations can release news, and fully meets the segmentation needs of information consumers. Unlike traditional media, which is "audience-driven", new media is "audience-driven". The audience has greater choice, can read freely, can amplify the information.

(C) a variety of forms of expression

New media forms, a variety of forms of expression process is relatively rich, can be integrated into the text, audio, picture as a whole, to do instantly, unlimited expansion of the content, so that the content into a "living thing". Theoretically speaking, as long as the computer conditions are met, a new media can meet the world's information storage needs. In addition to large capacity, the new media also has "easy to retrieve" characteristics, you can store content at any time, find the previous content and related content is very convenient.