Liquor sales skills

For liquor enterprises, before entering a new market, we must do a good job in taste testing, so that the liquor sold can meet the tastes of local people and win the love of local consumers. The following is the relevant content of liquor sales skills I have compiled for you, hoping to help readers.

Liquor sales skills: low-priced liquor sales strategy skills

The competition in modern liquor market is fierce, and the marketing campaign is staged every day. However, in today's market, the fragrance of liquor is afraid of deep alleys. Without some liquor sales skills, it will be trampled on by competitors who catch up.

Paying attention to consumers is the key to liquor sales, and only brands that meet the needs of consumers can survive solidly. In the liquor market, the low-priced liquor sales practice of low cost, less investment, grasping small things and finding hot spots not only eased the strong market competition pressure, but also made remarkable achievements in market expansion. How can we sell low-priced liquor well? Liquor enterprises should pay attention to the following six aspects.

First, the humanization of product design

The humanized design of products can make products talk to consumers and form an invisible sales driving force. Through the in-depth study of consumers, we can find the potential demand of consumers for products, and then resonate with consumers through humanized design to gain their pursuit.

For liquor enterprises, before entering a new market, we must do a good job in taste testing, so that the liquor sold can meet the tastes of local people and win the love of local consumers. For example, it is also Luzhou-flavor liquor, but the entrance and aftertaste are different. Some wines have a soft entrance and a fragrant aftertaste, while others have a soft entrance but a sweet aftertaste, so the two flavors will certainly cater to different people's preferences. Therefore, it is very important to study the taste of the target population in the expansion of new markets.

In the design of packaging, it can also show the skill of humanized design. It is not difficult to see in hotels that some liquors are difficult to open, and some liquors bring inconvenience to consumers when pouring. We have done a special study on this, and these two inconveniences can at least affect the repeated consumption of 13% consumers. Doing a good job in humanized design of products can save a large part of promotion costs when products enter the market.

Second, effective brand extension.

Brand extension, that is, when new products are promoted in the market, they are promoted at low cost with the help of the influence of the main brand. However, we must pay attention to the key drivers of brand extension? The sense of value and influence of the main brand.

In the actual operation of the market, liquor enterprises mainly launch new products in the form of sub-brands. But what we see is that a new product has not been thoroughly refined in the market, and another series of products will follow, and the result can be imagined? No series or single product can form a strong market position.

In other words, before the main brand of an enterprise has formed its influence in the market, a series of sub-brands have been introduced to the market. As a result, the main brand can not effectively support the sub-brands in brand influence, and of course, the sub-brands are not expected to play the role of feeding back the main brand. In this way, a lot of promotion expenses are wasted, and all marketing expenses are not effectively added to the accumulation of brand assets.

Therefore, liquor enterprises must pay attention to the market operation. Only after the influence and brand image of the main brand reach a certain level can they launch sub-brands in a timely manner that are consistent with the core values and brand image of the main brand, so that the main brand can promote the low-cost promotion of sub-brands, and the success of sub-brands will feed back the main brand and contribute to the asset accumulation of the main brand.

Third, the leading marketing center.

Leading marketing means that all marketing activities of an enterprise closely focus on brand core value, personality and cultural identification system, and every marketing resource of an enterprise is the addition of brand assets, which can enhance the brand effect on the basis of original investment and integration. This method has become a model of building a strong brand at low cost in the actual market.

Fourth, the selling point of demand is overvalued.

Product pricing, not taking it for granted or using the traditional cost pricing method, but considering the pricing that consumers are willing to pay? How much is the customer willing to pay for this? Some people say, of course, the cheaper the better. Actually, it is not. Many products sell well and have high prices; The price is cheap, and customers may think it is low-grade and inferior. The key to pricing is to let the target customers own it? Value for money? This feeling.

In a sense? Value? This is more important than the price. A top luxury brand clothing, put in a small shop in rural areas, 100 yuan may not be available, which does not reflect its external and internal value; If you put it in a top-class shopping mall that matches the brand, I'm afraid someone will rush to buy 10000 yuan, that is, its external image and internal value can give consumers a good impression. Different sales locations directly reflect the different States of consumers. In order to sell well, the product must be the right product and sold to the right group at the right price. So the price of a product must be based on how different consumers feel about the product. It should be that the cost paid is worthwhile, and consumers feel it after buying it. Value for money? This is the real cost performance of the product, and it is also the intuitive feeling of the product, which makes consumers shine.

Five, the initiative of the promotion offensive

In the process of sales and brand operation, it is not difficult to find that many enterprises have two misunderstandings. On the one hand, it is a sales center represented by low-end brands, which inclines more resources and energy to sales; On the other hand, it is a brand-centric faction represented by high-end brands, facing sales pressure and facing? Die without promotion, die with promotion? In a dilemma, crustily skin of head to do sales promotion. The good news is that sales have increased, but the brand image has been damaged; The bad situation is that it has not increased sales and damaged the brand image.

Therefore, promotional activities with both brand power and sales power are also known as one of the means of low-cost marketing, making products? Best seller? Same brand? Long-term sales? Organic combination, using each promotion to increase brand equity. Specific methods, in the actual market operation, through a series of promotional activities to interpret the core value of the brand: such as free gifts, coupons and other ways to enhance brand awareness and trial rate; On-site exchange, prize promotion and gift purchase are adopted. Enhance brand loyalty; Increase brand association by rewarding, collecting and looking for product features or brand culture; Enhance the brand's quality awareness through public welfare activities or service features, product features and other activities.

Sixth, emotional marketing.

No matter the most popular integrated marketing promotion or 360? The fundamental purpose of marketing promotion is to maintain full communication with consumers and let them feel the charm of the brand. Small and medium-sized enterprises simply have no ability to achieve large and comprehensive marketing, so it is best to do targeted product promotion, but no matter what promotion form is adopted, consumers must be generated. Emotional impulse? Desire and endless aftertaste? Emotional attachment? .

In the product promotion chain of liquor enterprises, the promotion activity is a very important node, which can be described as a bomb that sets off the consumption trend. The significance of promotion activities lies in effectively concentrating all kinds of product resources, emphasizing the benefits and support points of products to the maximum extent, and strengthening the dissemination of product information through special selling point identification, thus affecting channels, terminals and core consumers.

The smooth implementation of promotional activities depends on a set of scientific, perfect and effective promotional programs. Its essence is an activity around the selling point of products, which must deeply impress consumers' emotional desires. Promotional activities emphasize the impact on enterprises, customers and consumers, so they also have three levels of success. The first level lies in the further strengthening of product selling points and the position of products within the enterprise; The second level lies in the spread and strengthening of product selling points and product status among customers, which is equivalent to the enterprise creating an effective event conducive to the spread of product information; The third level is to intensively spread the selling points of products to consumers, strengthen consumer demand, strengthen the docking of product interests and consumer demand, and let consumers have impulsive desires.

Liquor Sales Skills: How to Do Liquor Sales Well?

A long time ago, we used to say? Wine is not afraid of the deep alley? With the development of society and the progress of science, this sentence has become? The wine alley is afraid of the alley? Especially for some wine companies, the pressure is great. How to do a good job in liquor sales has become their most concerned issue at present. Therefore, it is necessary to properly understand and learn some sales skills.

Paying attention to consumers is the key to liquor sales, and only brands that meet the needs of consumers can survive solidly. In the liquor market, the low-priced liquor sales practice of low cost, less investment, grasping small things and finding hot spots not only eased the strong market competition pressure, but also made remarkable achievements in market expansion.

For liquor enterprises, before entering a new market, we must do a good job in taste testing, so that the liquor sold can meet the tastes of local people and win the love of local consumers. For example, it is also Luzhou-flavor liquor, but the entrance and aftertaste are different. Some wines have a soft entrance and a fragrant aftertaste, while others have a soft entrance but a sweet aftertaste, so the two flavors will certainly cater to different people's preferences. Therefore, it is very important to study the taste of the target population in the expansion of new markets.

In short, understanding the liquor market and consumers is indispensable for liquor sales.