Which is better, offline retail or on-site sales of agricultural products?

With regard to the comparison between offline retail and live sales of agricultural products, here I will explain the advantages and disadvantages of the two methods respectively.

The first is offline retailing, and its advantages and disadvantages are as follows:

1. Advantages

(1) Real product experience

This can only be done in physical stores, especially some expensive and complex products and some products that need service combination. Shops can let consumers know more about products. This is irreplaceable by e-commerce;

(2) Trust

Face-to-face trust cannot be solved by the internet;

(3) Physical store services

Some in-store services cannot be solved by the Internet.

2. Deficiencies

(1) is inefficient.

(2) high cost

(3) Single channel

Followed by on-site sales, its advantages and disadvantages are as follows:

1. Advantages

(1) high sales efficiency

Consumption is mainly in the form of live broadcast, which greatly improves the sales efficiency with the help of network speed.

(2) low cost

Avoid expenses such as store rent.

(3) Improve the store weight

Expand the influence of the store by building a bridge of trust.

2. Deficiencies

(1) feedback is false.

During the live broadcast, some viewers commented badly and lacked credibility.

(2) The purchase experience is not intuitive

Consumers' subjective purchase through the introduction and expression details of the anchor can not completely determine the quality of the product.

To sum up, we can integrate the advantages and disadvantages of the above two methods, learn from each other's strong points and adopt new retail methods.

Extended content

What is new retail? The essence of new retail is consumer-centered online and offline integration, which further enhances transaction efficiency. New retail is a new mode in which online and offline transportation channels are interconnected and logistics is the link. Online and offline are no longer hostile competition, but complement each other to achieve two-way closed-loop drainage. The new retail is only a stage of the development and change of the retail industry in the process of realizing social informatization and digitalization on the Internet, but at this stage, the progress and change are accelerated and concentrated, faster and more explosive. The realization of new retail is based on technological progress; The characteristics of new retail can be summarized as digitalization, omnichannel and more flexible supply chain; The development direction of new retail is still to follow the changes of consumer demand.