Performance of traditional media marketing system failure

The failures of traditional media marketing system are as follows:

1, advertising effect is declining: the effect of traditional media advertising is getting lower and lower, and it is difficult to attract consumers' attention and interest. Consumers' aversion to advertising is getting stronger and stronger, which leads to poor advertising effect.

2. Changes in media consumption habits: With the popularity of the Internet, people's media consumption habits have undergone tremendous changes, and more and more people choose to obtain information and consume brands through new media such as social media and search engines.

3. Diversification of media channels: The singleness of traditional media channels leads to limited advertising coverage, while the emergence of new media makes advertising coverage wider and can better meet the needs of different consumers.

4. Individualized demand of consumers: With the increase of consumers' personalized demand, traditional media marketing is often difficult to meet consumers' demand, while new media marketing can better meet consumers' personalized demand.

5. Digital marketing demand: The emergence of new media makes digital marketing easier, and traditional media marketing often cannot provide enough data support, making it difficult to conduct accurate marketing and analysis. The failure of the traditional media marketing system means that the effect of the traditional media marketing system began to decline, mainly because people's attention and trust in traditional media gradually decreased.