Comparison of traditional direct marketing bank and Baxin Bank

1, the business model is different. Traditional direct selling banks have a large number of business outlets, will issue physical bank cards, part of the business customers must go to the bank, time-consuming and laborious. Baxin Bank does not have business outlets and does not issue physical bank cards, but provides products and services through online channels, and customers mainly access banking products and services through remote channels such as cell phones, computers and telephones.

2. Different independence. The traditional direct marketing bank independence is low, only the head office is an independent legal person, the provincial branches and sub-branches are not an independent legal person, the traditional bank needs to establish a subsidiary department (or division) to carry out direct marketing banking business. Baxin Bank is more independent, Baxin Bank is an independent legal entity to carry out direct marketing banking business.