What are the advantages and disadvantages of self-built e-commerce platforms and third-party platforms in traditional industries?

The advantage of the third-party development platform to develop e-commerce channels lies in the perfect shopping process; The credit system is perfect, no matter when it is established, the credit system and credibility are high; Mall template, which can quickly build online stores;

Large platform traffic and strong customer purpose; It can directly use the huge ready-made user resources to help enterprises save the cost of self-building and maintaining e-commerce platform websites and long-term promotion and advertising expenses. The disadvantage lies in enterprise operation.

The store is restricted by the rules of the third-party platform, and the style of the store is single, which does not show its own characteristics; With limited functions and low expansibility, it is very useful to organize activities only under the framework of your existing services on the third-party platform.

If the third-party platform is not online in time, the new personalized functions cannot be used, and some have to pay extra; Need to pay a certain commission to the third-party platform; If large enterprises use it, it may reduce customers' minds.

Status and image.

The advantage of self-built official mall lies in its high expansibility and flexibility; Everything is in your own hands, and you can add as many pieces of information as you want; No commission burden; In the process of sales and service, you can adopt the standard requirements higher than Taobao.

Oneself, so that we can better serve our customers; The space and capacity of the website are not limited, and more goods can be displayed to provide a better user experience; Can be combined with the characteristics of users and conform to the usage and consumption habits of users,

Provide personalized service; Through self-built online shopping mall, a team completely belonging to the enterprise can be established, which is very beneficial to the long-term healthy development of the enterprise. The disadvantages are also obvious: the self-built platform requires a professional operation and maintenance team.

Team, need to invest higher labor costs; Need to invest in infrastructure such as servers, domain names and software; The initial investment cost is high, and the initial effect will not be immediate, which needs a period of accumulation; When I built my own shopping mall

Low credibility, difficult to promote; To gain popularity, you need to invest a lot of advertisements.