What is the relationship between traditional sales and e-commerce that is most conducive to positive business development? Homework urgently

E-commerce and traditional channels, both hands should be grasped; both hands should be hard, only under this principle, dynamic, unimpeded, orderly and efficient macro-marketing channels can be formed, otherwise it is like "cutting down the roots of the wood to seek wood, and plugging the source of the flow of long". Tradition is still vitality Wolf grinding sharp claws, groups to be attacked. Today's market sword, short, channel business in the fierce competition and fight to win, must have a wolf-like qualities and skills. Physical strength, responsive, group strikes, in hot pursuit of the target. However, the industry generally agreed that the new era of channel business is suffering from "internal and external problems", "before not seen, after not seen," the traditional channels are undergoing the test of survival in the network era, it can go through the market storm? Dell myth has long been a model for IT upstarts to follow, when it entered the Chinese market, his direct sales model in the country set off a wave of public opinion. For a while, newspapers of all sizes have been discussing how long the traditional channel life force. Direct sales model in the traditional marketing model of customer-oriented marketing model development process has appeared, but in the country for a time can not be popular. In addition to not in line with China's national conditions of this well-known truth, but also reflects the heavy self-marketing light cooperation, production enterprises would rather spend a lot of money and manpower to establish their own sales company, the formation of marketing channels, but also do not want to take the initiative to maintain good cooperation with commercial enterprises, resulting in the market shrinkage, a substantial increase in marketing costs, corporate efficiency decline, the development of a slower pace. At the same time, the pressure is the driving force, the traditional channel business continue to strengthen their own kung fu training, or brand, service, or technology, training, profit, the traditional channel business after the baptism of the market, each find their own greater value-added space. When the channel has just tasted the taste of the days of satiety and contentment, the blink of an eye, the Internet came to the sky, the rise of which makes all the rules of the game have changed. The emergence of the Internet, changing the IT industry purely to adapt to the requirements of traditional industries and the history of change, and its application in the management of enterprise business has completely affected the change of business model, which led to the traditional marketing methods more and more difficult to adapt to the requirements of rapid economic development. Some people believe that the emergence of the Internet will flatten the sales channels, e-commerce will be diverted from the channel, the channel will be laid off. The size of the distributors, agents feel the pressure from the e-commerce without and Lun, worried about being flattened by the channel flattening to the "flat" off. The channel businessmen are relieved that they not only did not die, on the contrary, a large number of dot.com fell down, became the "pioneer of the revolution. Those who are too hasty, hastily cut down the intermediate channel links, seem to reduce the channel cost, but there may be unforeseen costs, or loss of control of the channel. This is, in a sense, the channel is and will play an irreplaceable role in IT products, reflecting the great vitality of the traditional channels, I believe that the belief that "tradition is eternal" this point of view of the people have his reasons. Traditional should be at peace with the crisis However, the traditional channel sales model also has great disadvantages and dramatic limitations, as the worm with a hundred feet, die but never fall down; channel compression is inevitable, the flattening of the channel construction has become a pragmatic way. To network direct marketing, network intermediaries, ASP and other modes represented by the new economic channels will have a major impact on the traditional channels. Do not pay attention to the new economic channels, and stubbornly adhere to the traditional channels of the enterprise will lose the ability to compete. The most competitive form of marketing channel organization is the company system marketing channel and chain system marketing channel. The former refers to a company owns and unified management of a number of factories, wholesale agencies, retail agencies, etc., to control a number of levels of marketing channels, and even control the entire marketing channel, integrated management of production, wholesale, retail business and the formation of the channel system. Chain system marketing channel, which is a kind of multiple stores, and see the unified management and formation of the channel system. Once the chain system marketing channels are formed, there is no doubt that our market is also one more main channel. They have to deal with several aspects of the pressure: suppliers out of fierce competition, to unify customs clearance and price, low competition, try to direct marketing, which makes the channel business profits; the same level of channel business competition white-hot, resulting in greatly reduced profits. This is trying to reduce their costs, change the original channel model, in fact, the evolution of the channel model has never stopped. From the initial manufacturers to accept orders to manufacturers direct sales, from manufacturers direct sales to the merchant agent, from the merchant agent to the industry direct sales, from the industry direct sales to the online direct sales, the channel model has been in line with the market and constantly changing and adjusting. E-commerce for this channel fission has brought a breakthrough, relying solely on product sales practices have lost their appeal, in this business there is a constant law: no permanent growth, growth is bound to decline. To remain competitive, channel players must specialize in other areas or have the ability to add value. Leading domestic enterprises and a large number of multinational enterprises have taken the lead in setting up their own online marketing platforms. Channel players are and will be playing an irreplaceable role for IT products. But like all traditional industries, channelizers have to evolve to e. Leading domestic enterprises and a large number of multinational enterprises have taken the lead in setting up their own online marketing platforms. E-commerce in China has just started, but the potential is unparalleled, the country's leading e-commerce platform service providers should be *** with the efforts, hand in hand to users, consumers, manufacturers and distributors to introduce China rr e-commerce public platforms in the future of the role played in the day-to-day work and life, to promote the development of e-commerce momentum; e-commerce is characterized by the biggest information The most important feature of e-commerce is the information "explosion", and the application of search engines can greatly save consumers time and energy. Therefore, if the traditional channels with the help of e-commerce, to achieve its formation of automaticity and reorganization of the flexibility of its operation in order to be full of life and vitality. E-commerce bottlenecks to carry out e-commerce is not to build a Web site so simple to maintain a series of online business service system, women's masonry flow distribution, customer relations, etc. are more tricky things. E-commerce is not only with the help of the network - a virtual platform or carrier or medium, but relying on a new open-ended constantly changing business environment to break the time and space. Just like the traditional business, service is the user relative to price, product, technology, functionality, brand and other factors are more concerned about the buying point - like, e-commerce environment, service is still unchanged business winning law. At this stage, the promotion and application of pure network marketing is still with the ahead of its time, so the prospect of facing is not optimistic. China's e-commerce development is based on Internet users, but the proportion of Internet users is still very small, greatly limiting the development of e-commerce. Constraints on the development of Internet users team of many factors, including the economic aspects of China is still in the primary stage, the actual purchasing power and the developed countries there is still a gap between the cultural and educational aspects of the network knowledge is not universal, in the habit of the Internet into China only a few years, people's awareness of the change still needs a process, in the hardware facilities of Internet technology needs to be developed to accelerate the speed of Internet access. How to expand the ranks of Internet users in China? In the construction of the Internet, while emphasizing the market forces, in the information infrastructure, it is necessary to mobilize the whole society with the help of governmental actions. In terms of pick-up policy, the popularization of Internet access should be gradually promoted in accordance with the affordability of each social class and the economic development level of each region. The imperfection of online payment is also an important factor. Promoting the development of e-commerce needs to further improve China's online payment, which is an important guarantee for the development of e-commerce. At present, in the development of e-commerce in China, the online store products are seriously inadequate, only limited to books, CD-ROMs, food and other aspects, and there is a "see more, buy less" phenomenon, which is mainly due to the existence of fraudulent behavior of people on the online transactions, but also expressed doubts. From the current situation in China, people are still accustomed to the traditional "seeing is believing" way of shopping, the quality of the ordered products and after-sales service are skeptical, take a wait-and-see attitude. Commodity society, the information society, the key is to establish credibility, the original face-to-face transactions there is an impression, familiar with the premise, but now online transactions, the reliability of the lower, the credibility of the issue appears more important. In addition, online shopping is difficult to break through the status quo for another reason is that online shopping does not have its price advantage. In the United States there has been a certain development in e-commerce, online payment has long been a problem, mainly because the United States credit card system is much more perfect than our country. E-commerce in the United States attracted into the place not only because of the convenience, but also because of the price advantage of online shopping. With e-commerce to adapt to the logistics and distribution is also the main event, logistics and distribution issues have been one of the main bottlenecks restricting the development of e-commerce in China, more links, no guarantee, all make people reluctant to trade online. Network and traditional integration The Internet has brought opportunities and challenges for traditional enterprises, based on the Internet-based governance platform and sales platform, bringing infinite business opportunities to enterprises, but the governance and operation of the enterprise has put forward higher requirements, information is the impact of corporate governance and business decision-making field B point, the realization of the effective control of information, you can establish a more reasonable customer relations, the establishment of a perfect supply system, the distribution system, so that the enterprise's logistics and distribution system is also a major challenge. Distribution system, so that the enterprise on the flow of logistics and capital flow with the highest quality control, the highest efficiency of the operation of the market speculation more scientific and accurate. In the buyer's market, market competition is becoming increasingly fierce; relying on traditional marketing means, it is increasingly difficult for enterprises to achieve competitive advantage in the market. The emergence of network marketing has completely changed the original marketing theory and practice of the existence of the foundation, marketing and governance model has undergone fundamental changes. Network marketing is another channel for enterprises to provide products and services to consumers, providing enterprises with a competitive advantage and increase profitability of the broker. In the network and e-commerce environment, network marketing compared with traditional marketing, from the theory to the method has changed a lot. Thus, how to deal with the integration of network marketing and traditional marketing, can be more effective than competitors to arouse the customer's attention to the product and the need to become the enterprise to carry out network marketing can be the key to success. Network marketing has led to the development of traditional channel concepts, the formation of internal and external communication and business management are inseparable from the network as an important channel and information source situation. The reduction of sales department personnel, sales organizations to reduce and flatten the level, the number of distribution agents and stores to reduce the number of outlets, shorten the channel, virtual dealers, virtual stores, virtual departments and other internal and external organizations are prevalent, have become prompted by the enterprise for the organization of the urgent need for re-engineering projects. Network marketing is one of the mainstream of the future, the future of the channel business inevitably to "e-commerce". Channel business in the era of e-commerce to find their own value, survival and development of space can choose to cooperate with others to complement each other's strengths, or to find their own business-related value-added model, to find value-added business. Channel business in the traditional channel sales model in the middle and lower reaches of the channel, they really promote the direct contact between the product and the user; and logistics and distribution in e-commerce is the role of the product directly to the hands of the user. E-commerce mode, the transmission of information and funds are carried out online, logistics distribution through the vast majority of professional logistics distribution companies, which lacks face-to-face exchanges between the production enterprises and the user, this defect is bound to the product information feedback and product after-sales service has a great impact. And for the channel business itself was originally in a direct customer-oriented position, customers use the process of design and quality defects found in the market positioning of enterprise products and other issues, can be through the traditional channel business feedback to the channel's upstream enterprises, the value of traditional channels in this regard can not be underestimated. Therefore, the e-commerce model, channelers can establish a part of the professional service system. The perfect combination of e-commerce and traditional channels, the marketing body of the power mechanism and pressure mechanism can really start, and nearly form a variety of forms of marketing channels, to achieve the whole society's multi-channel operation of goods. This will become the future of the most important business model.