The features of the exhibition are as follows

Diversity of media; 2. Intuitiveness of communication; 3. The directness of two-way communication.

Traditional exhibition is a large-scale activity that comprehensively uses various media and means to promote products, publicize corporate image and establish good relations with the public.

Its characteristics are: it is a complex, intuitive, vivid and vivid way of communication; It provides an opportunity for direct two-way communication with the public; It is a highly centralized and efficient way of communication; It is a comprehensive large-scale public relations special event and a good subject for news reports. It is entertaining and can attract a large number of people. Generally speaking, all social organizations attach great importance to using this form to shape and show their best image.