What are the characteristics of new media advertising forms?

The problem is to understand what new media is first. Compared with traditional media such as newspapers and television, new media is first of all a difference of an era, and the advertising methods in the Internet age are therefore different from traditional media. The traditional media is characterized by one-to-many broadcasting, and the advertising effect is determined by the flow of people.

Then the new media advertising itself will be more interactive and accurate, relying on the Internet.

Web pages, websites, WeChat, mobile phones, intelligent advertising machines and electronic LED advertising screens are all carriers of new media advertisements, relying on the analysis and filtering of big data on the Internet. It has:

1, with strong interactivity, is sent in one direction by traditional media, waiting for the fish to take the bait. The new media uses push on demand, and the audience can actively obtain advertising information through various channels. For example, search in search engines, search in specialty store websites.

2, precision line, due to interactivity, another feature is precision. When users need advertisements themselves, they will actively filter out a lot of irrelevant advertising content to achieve the accuracy of advertising on demand;

3. effectiveness. Advertising content in newspapers and magazines is difficult to achieve results. Except for a period of time when they were released, these advertisements will become history, and no one will pay attention to them. Because of the user initiative of new media advertisements and the time priority function of the Internet engine itself, the information given to users is the latest, so advertisers and new media advertising agencies are also required to keep the advertisements updated.

4, convenient, Internet advertising is everywhere, you can in your mobile phone, computer, connector LED screen, subway, just open your hand screen, such as mobile phone tablet computer. You brought all this.

5, the advertising mode is flexible, you can pay by click, and pay attention to payment, not the rough way of several people's traffic;

6. Self-communication. Advertisements published through new media can be spread and copied by the audience, reaching a larger audience;

7. The conversion rate is high, and the conversion rate is the probability of changing from advertising to trading. Compared with traditional media, if TV is moved by a temporary advertisement and then buys it, this period of time is the process of rapid attenuation of excitement. When it was discovered, there was no interest at that time, and the new media advertisements were connected with a powerful e-commerce platform, a fast transaction process and a convenient logistics process, and the payment was completed before the excitement faded. After that, the audience will have a more exciting self-repair process, sharing and circle of friends.

That's all. I hope you're satisfied.