Operation mode of community group buying

The operation mode of community group buying is: deep cultivation+traffic socialization, integration+online and offline integration, and fine+sharing e-commerce.

1, deep cultivation+traffic socialization: Community group buying is a business model based on deep cultivation of communities, which integrates small traffic collections of communities and is a model with more regional attributes and local traffic. Using acquaintances to share marketing not only has low customer acquisition cost, but also has higher conversion rate and retention rate.

2. Integration+online and offline integration: In the competition of the new e-commerce model, who can get more traffic and provide products and services better and more efficiently, only in this way can we get more customer groups. The online+offline mode of community group buying will strengthen the user experience, provide quality products and provide better services based on the mode between acquaintances.

3. Boutique+shared e-commerce: Traditional e-commerce is oriented to consumers in the form of display and display. This is how community group buying changed. By recommending and sharing, we can interpret and communicate the advantages of goods and guide consumers to buy.

Introduction to group buying

Community group buying is the online and offline shopping behavior of residents in real communities, and it is a regionalized, niche, localized and networked group buying form relying on real communities. In short, it is a new retail model to realize the circulation of fresh goods by relying on the social relationship between the community and the head of the delegation.

On 20021April 13, the General Administration of Market Supervision, together with the Central Network Information Office and State Taxation Administration of The People's Republic of China, held an administrative guidance meeting for Internet platform enterprises. The meeting pointed out that the problem of burning money to seize the "community group buying" market must be seriously rectified.