What are the main methods of innovative design of garden toys?

(A) the form of innovation

1. Regeneration of traditional patterns

The traditional modeling language of folk toys has strong symbolic characteristics and is deeply influenced by people's pursuit of auspicious culture. Auspicious patterns usually use metaphors, homophones, symbols and other means to depict flowers, birds, fish, insects, animals and plants, figures, utensils and other themes, giving them auspicious, blessing, evil spirits and other meanings, pinning people's feelings. For example, Yuanyang is used to describe the deep affection between husband and wife and lovers; Borrowing the pronunciation of bats means pursuing "happiness"; Peaches and pine cranes symbolize longevity; Use bottles and other utensils to symbolize peace. For example, in Tianjin, middle-aged and elderly women like to wear headdresses during the Spring Festival, and people will choose appropriate patterns according to their age and wishes: longevity peach pattern represents longevity, copper coin pattern represents wealth, gourd pattern represents good wishes for future generations, and magpie pattern represents auspicious celebration. There are many such auspicious patterns in kites in China, such as butterflies in spring, birds flying to the phoenix, and many blessings and longevity. These patterns represent the wisdom and kindness of the ancestors, and also conform to people's aesthetic habits and psychology, so they have been circulated among the people and loved by people.

Although the times have been changing, people's yearning and pursuit for the future is unchanged. Therefore, today we can borrow new materials and use new forms of expression to still reflect people's yearning and pursuit for a better life. Simplify, deform or recombine traditional patterns, and perform traditional deduction with modern morphemes.

2. Application of new materials and technologies

Due to the application of new technology and new materials, the modeling and structure that could not be realized in the past can be easily realized in the current society, and the space for modeling has also been greatly expanded. For example, the traditional gyro is made of mud, stone, wood, bamboo, brick and other materials into a bell shape. Today, with the application of plastics, metals, synthetic materials and photoelectric technology, the functions and functions of gyroscopes are becoming more and more abundant, including metal gyroscopes, hand-twisted gyroscopes, luminous gyroscopes, creative gyroscopes and so on. With the application of Wifi electronic technology and network technology, many new toys appear in large numbers, which bring forth new ideas in gameplay, such as video toy cars, which can do various actions or record videos by remote control with mobile phones.

3. Modernization of modeling language

With the changes of the times, people's aesthetic tendencies and preferences will have different changes, just like "fat and thin", each representing an era. Therefore, the modeling language of toys should meet the aesthetic expectations of contemporary people. For example, male prostitutes in Beijing used to be children's toys, but now they have become the favorite of the elderly to recall old Beijing and childhood, and become the media for young people to understand traditional folk customs. While making the traditional modeling of male prostitutes, famous artists pay attention to the preferences of young people, and make bold innovations in the modeling of male prostitutes, changing the simple expression of traditional male prostitutes, enhancing the festive atmosphere, and making full use of contemporary modeling elements and techniques to create cartoon and doll versions of new male prostitutes, which have won the attention and love of young people.

(2) The theme expansion conforms to the trend of the times.

The theme of toys is an important factor to attract people's interest. Expanding the theme of toys should conform to the characteristics of the times and the needs of target audiences.

1. Update of traditional themes

People of different times and backgrounds have different knowledge and understanding of things, and their preferences for toy materials will also change. Take the promotion map of chess toys in Qing Dynasty as an example. The game is to arrange different levels of official positions on the chessboard in order from small to large, and connect them with routes. Players start from the lowest position, roll the dice to determine the number of moves, and the first one to reach the finish line wins. Later, there appeared various promotion plans with the same basic playing principles but different themes, such as the Zodiac Promotion Plan, the Twenty-four Filial Piety Promotion Plan and the Daily necessities Promotion Plan. At present, people have innovated according to the gameplay of promoting maps, and "flying chess" has appeared. This kind of chess toy, which has been circulated since the Tang Dynasty, has been constantly innovated and improved, and is still deeply loved by the public. It can't be said that the theme keeps pace with the times.

The choice of toy theme should also meet the needs and preferences of different audiences. People of different ages and social backgrounds have great differences in their concerns and preferences for toys. Take dolls with a history of thousands of years as an example. In recent ten years, dolls have become extremely popular, because the market positioning of dolls is very clear and accurate, and the corresponding themes fully meet the psychological needs of people at present. People who like traditional culture and skills have a special liking for making exquisite clay figurines and dough figurines. These traditional theme elements still have many supporters. Nowadays, people who like fashion have unusual enthusiasm for dolls. The word doll comes from Hong Kong and refers to a humanoid doll. It is different from the unique character and image expression of traditional dolls. The theme of the doll is T-shirts, sandals and mashups, which can catch the eye of hipsters. Nowadays, dolls made by skilled artists have broken away from the playthings in people's traditional ideas and become works of art one by one.

2. The development of the theme is in line with contemporary interests.

In the development and design of toys, targeted theme development is also needed. This purposeful and planned development strategy can ensure that the products meet the current market demand. Theme development should draw inspiration and materials from China's cultural ocean, so that people can have a sense of intimacy and identity, thus achieving the purpose of spreading traditional culture. Festivals, Zodiac, Myths and Legends in China, etc. They all have strong national characteristics. Based on these themes, many toys with traditional significance and contemporary taste can be developed. For example, Orange Fruit Company developed many series of Q dolls according to China's fairy tales, which caused a great sensation. In order to successfully occupy the China market, many foreign enterprises have also studied the traditional culture of China and made targeted advertising plans in order to assimilate emotionally. For example, McDonald's launched kitty series toys during the Spring Festival in China. The whole design fully grasps people's pursuit of happiness and auspiciousness when celebrating the Spring Festival, and at the same time incorporates fashion elements and becomes a model for cultural reference.