How to treat product placement in film and television works?

Product placement in film and television works is helpful for product promotion. As we all know, if the production team of a film is very expensive, the cost he wants is beyond our imagination, so they will cooperate with many advertising companies to implant their products in the film and television, so many agents will be willing to help the film and television invest some money to realize the smooth production of film and television works. There is a cooperative relationship between the two.