Research shows that women's purchasing power of electric vehicles is not strong.

Women are considered to be the greener sex, but men are more likely to buy zero-emission electric vehicles.

The proportion of women buying electric cars is different from that of men, and the automobile industry is trying to understand this gender difference. After all, it is generally believed that women are more environmentally friendly. Some studies have linked women's environmental attitudes to their traditional roles as collaborators and caregivers. Over the years, green consumerism has won the reputation of women, which is in sharp contrast with the radical expectations of men in society. When it comes to electric cars nowadays, this image doesn't seem to be a problem for men.

Since Tesla released its first electric sports car in 2008, the reputation of electric cars has been transformed to include luxury sports cars. This can explain some successes of electric vehicle marketing among men. Electric cars are now performance machines.

It doesn't need scientific research to blame the performance on the adoption of male electric vehicles, but it can't explain why women choose green cars instead of internal combustion engines. Why are women less interested in zero-emission electric vehicles?

Factors stimulating the purchase of new electric vehicles

Early electric vehicle users want the latest technology, and they will buy environmentally friendly products. For these buyers, low cruising range and high initial cost are not a big problem. They are willing to go out and try new things. One study estimated that only 365,438+0% of the early adopters of electric vehicles were women.

Women account for 47% of the people considering buying electric cars. This brings them closer to those who value fuel economy, fun and value.

Other factors that stimulate the purchase of new electric vehicles include the demand for self-owned houses and long-distance travel/commuting. People who own their own houses are more likely to charge electric cars at home.

It is uncertain how the ban on the sale of fuel vehicles in 2035 will affect the purchase of new electric vehicles in the next decade, but legal provisions may increase the adoption of electric vehicles by men and women.

Doubts about electric cars may be related to experience (or lack of experience).

A 2022 EVC study by J.D. Power said that lack of experience will lead people to be skeptical about electric vehicles. For the second year in a row, this study shows that people who drive electric cars are more likely to buy electric cars.

According to the report, if you ride an electric car, your possibility of buying an electric car will increase by 13%. If you drive an electric car, your chances of buying it will increase by 23%. 48% of electric car owners said that their next car was "probably" another electric car.

The influence of experience may prompt electric vehicle dealers to encourage more test drives. Doubt about electric vehicles also comes from lack of knowledge. 34% of female car buyers didn't take the time to learn about electric cars. In contrast, 22% of men have not done this research.

Women may not be sure whether to buy a car because they don't give priority to learning new technologies. The foreign characteristics of electric vehicles may make it quite scary, especially when you see the headlines about the fire and charging difficulties of electric vehicles. For those who don't know or understand the progress of electric vehicles, it may seem that there are more troubles than value. Although many negative news about electric vehicles is controversial, it makes skeptics more skeptical.

In the 20th century, women used to like electric cars.

Interestingly, electric cars have a positive impact on women. 1890 or so, William Morrison introduced the first electric car for the first time. At the turn of the century, gasoline and steam-powered cars are also an option. At the beginning of the 20th century, women liked electric cars because they were quiet, easy to drive and didn't smell.

The electric cars in the early 20th century, such as Baker's, are not familiar to laymen. These cultural relics are collected in museums, but forgotten by a world that believes that electric vehicles are new technologies.

All this changed with Henry Ford's invention of the assembly line and electric starter. Gasoline-powered cars have become cheap and easy to drive, while electric cars have become an unrealistic choice.

Until the end of 1990s, the idea of electric vehicles was still in the making. During the gasoline shortage in 1960s and 1970s, the popularity of electric vehicles declined slightly. From 65438 to 0990, the Bush administration passed the Clean Air Act. This has rekindled the spark of electric vehicles and hybrid vehicles, but there are still obstacles in charging, cruising range and cost.

Tesla recently announced that the price of its next generation car will be between $25,000 and $30,000. Now some electric cars have a mileage of 300 to 500 miles. Finally, the government is supporting the construction of charging infrastructure to make electric vehicles convenient and reliable. However, when the battery life of electric vehicles ends, there are still some problems.

With the increase of new electric vehicle models, the gender gap may narrow. When women see more electric cars successfully driving on the road, they are more likely to adapt to this new technology, instead of imagining that they are trapped in a distant charging station waiting for their cars to charge.