E-commerce recommended books

With the rapid development of the Internet, more and more consumers shop online. Relying on the new commercial wave of the Internet, e-commerce has not brought opportunities for entity businesses to make big money, and more and more people are engaged in the e-commerce industry. The following is a book recommendation about e-commerce that I brought to you. I hope it helps you!

E-commerce must-read bookNo.1"I see e-commerce" by Huang Yan

In recent years, the e-commerce industry has developed rapidly in China, and e-commerce has also penetrated into people's lives. Huang Ruo, the author of this book, is a leading figure in chain retail and e-commerce in China, and is well-known in the Jianghu. Where's Huang? Create a Tmall model, lead Dangdang to go public, comprehensively analyze the e-commerce situation, explain the different paths of e-commerce development between China and the United States, and explain financing, mode, operation and efficiency in detail? Experience.

I See E-commerce is a rare must-read for all enterprises and individuals engaged in Internet or e-commerce operation, people in related industries who invest in e-commerce or serve e-commerce, young students and entrepreneurs who are interested in entering the field of e-commerce, and offline enterprises who will get an electric shock!

E-commerce must-read books recommended No.2 "Be yourself" Author: Ghost Feet Seven

"Be Yourself" is an original anthology of your school from the media, and it is an electronic business circle 1 self-media book! "Be Yourself" contains wise sharing about life, Internet and self-media, as well as unique insights about Taobao and search. The article is very durable and easy to arouse readers' thinking. It is an e-commerce life book with grounding gas, style and positive energy!

It takes courage to express your nature truly enough. This book is an original collection of ghost feet from the media, with the theme of being yourself. This book has wise sharing about life, internet and self-media, as well as unique insights about Taobao and search. It is a literary book that is grounded and full of positive energy. This book is most suitable for Taobao sellers, e-commerce people and people who want to know about e-commerce and the Internet. It is also recommended to read after 70, 80 and 90 who love life!

E-commerce must-read books recommended third "Data Nuggets: the Breakthrough of E-commerce Operation" Author: Tan Lei

With the increasingly fierce competition in e-commerce, it is difficult for any enterprise, big or small, to escape the predicament of survival or development. Since it is the data age, there is no choice to get rid of the predicament, and we need to start with data. Is it too difficult to learn data analysis and data mining from other places? High starting point, insufficient; Either it is too far away to be used in e-commerce business. The purpose of this book is to help electric businessmen get rid of the current predicament: the difficulty of weak operation, the difficulty of data application and the difficulty of learning related technologies?

This book is tailor-made for e-commerce. Why use data? With what data? How to make good use of data and conduct in-depth analysis. A real case of a large number of data analysis: there are ideas, processes and details. It is by no means an armchair strategist divorced from reality.

E-commerce must-read books recommended No.4 "The Road of Traditional Enterprise E-commerce" by Zhai

This book combines theory with specific cases and is easy to understand. Author Su Jing, a senior marketing expert in the industry, has made great achievements in providing consulting services for many well-known enterprises to transform e-commerce. The appendix at the back of the book? E-commerce company management manual? Showing the details of e-commerce company from organization and operation, workflow to department management is an invaluable treasure for enterprises to enter e-commerce. The author summarizes more than 20 years of traditional marketing experience and many years of practical experience in e-commerce, aiming at showing a clear development idea of e-commerce for traditional enterprises and clearing away obstacles in development.

At present, there are few works in China that specifically explain how traditional enterprises enter e-commerce. These works are of great guiding value to many traditional enterprises in China who want to set foot in e-commerce recently or just set foot in e-commerce. This book is a necessary manual for traditional enterprises to set foot in e-commerce!

E-commerce must-read books recommended No.5 "Different platforms" by Shen Tuo

In the era of mobile Internet, the platform-based business model has increasingly become the foundation and core business model of the industry. Any enterprise has only two choices, one is to become a platform, and the other is to form an alliance with the platform in some form and exchange value. No matter which choice you make, you must deeply realize that in the era of mobile internet, no enterprise is an island, and the external commercial network has such a great influence on the fate of enterprises. The success of an enterprise depends on the participation and utilization of the business ecosystem, and comes from a deep understanding and grasp of the laws of the business platform.

"Different Platforms-Business Model Innovation in the Mobile Internet Era" (by Shen Tuo) systematically summarizes the platform-based business model in the mobile Internet era through the study of a large number of typical platform cases, and deeply refines the key growth strategies, competition strategies and cooperation strategies of various platform-based enterprises in their operations, which has important enlightenment significance for the innovative development of mobile Internet enterprises, telecom operators and IT enterprises in the mobile Internet era.