What does the word ping mean? News and communication theory

In the era of traditional media, it is centered on communicators. In the new media era, the status of both the disseminator and the receiver began to change, and the audience's right to speak was enhanced, making the disseminator and the receiver have the same right to speak. (However, although the right to speak has been delegated to the public, it is the elites who occupy social capital who can really enter the public's field of vision. )