Traditional Culture Encyclopedia - Traditional stories - Why do merchants design the packaging of goods?
Why do merchants design the packaging of goods?
Extending, we can see that in today's world, both goods and people need packaging. Good packaging is half the battle, and the role of packaging has the following aspects:
(1) Realizing commodity value and use value is a means to increase commodity value;
(2) Protect the goods from sun, wind, rain and dust pollution.
nature
The invasion of factors,
Prevent losses such as volatilization, leakage, melting, pollution, collision, extrusion, loss and theft;
(3) It is convenient for loading and unloading, inventory, palletizing, delivery,
Receiving, transshipment, sales statistics, etc. ;
(4) Beautify goods, attract customers, and be conducive to sales promotion.
⑤ Dressing up and beautifying people or things in image is more attractive or of commercial value.
Packaging can also confuse people's eyes. Today's society pays attention to inner beauty, but it can't ignore the outside. Now it is no longer the era of "the fragrance of wine is not afraid of the depth of the alley", and appropriate packaging is necessary.
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