How does one move from a design position to account execution in an ad agency?

Naturally, it depends on what kind of advertising agency you want to create. But no matter what the nature of the advertising company, the prerequisite for its establishment that is the capital. I think the precise positioning of the advertising company in the second and third tier cities is best in the design and production of these two trends. After all, the big city is small, you engage in planning, brand marketing market is generally not very large, this high-end items are generally not yet recognized by the small and medium-sized enterprises in second and third-tier cities, even if there must be planning, promotion of the general are looking for advertising companies with considerable strength. I suggest to take design and production as the leading role, and be able to do planning and marketing promotion by the way, this kind of operation mode is more suitable for the newly opened advertising company. The development trend of this topic is big which industry is the same every day there are new companies open every day there are old enterprises off I recognize that the beginning should be production-oriented media advertising as a secondary should be very good, the company are operating in this way There is a must pay attention to, in small areas of the advertisement, the design of the design of the customer to listen to more, however, we can also be appropriate to the customer to put forward some suggestions, because we are doing this line of work, is a professional.

The key lies in market development. Create a marketing team, production of advertising and publicity is the goods you want to market the product. Resolve business and departmental relationships and contract down business processes. You don't wait at home for customers to come to your door. Next planning creativity. Advertising and publicity store a lot, the general advertising light box and floor plan design general level on the line, to grasp the eyeball must rely on the classic, unique design. Very simple, this requires excellent talent, staff behavior. High-quality designers are the soul of the advertising company in addition to the director. Once again, it's all about publicity and advertising. When people advertise for others, do they neglect to advertise for themselves? Your own advertisement attracts attention, and when it is out and loud, other people will come to you for advertisement. Never neglect can not. The end is innovative management. Not a sentence or two to say. Such as financial accounting, costing, attracting talent, company culture these. Wish you a happy and wide bank fortune!

Advertising agencies at this stage of the precise positioning of Internet advertising and non-digital media, many traditional-style 4A companies are trying to transform the development of data Internet advertising is more flexible, in line with the development of the mobile Internet. Advertising agencies to develop a more healthy trend needs more intimate service, from the project program, creative copywriting, news media accurate positioning, market positioning, marketing and promotion planning program, market feedback, to provide customers with intimate service! The product effect of one, give full play to the advantages of traditional 4A advertising brand marketing planning, through the online and offline display advertising media, the use of data advertising media characteristics, to complete the advertising effect of group pinpointing, truly realize the product effect of one! Technical expertise is undoubtedly the most important rule for advertising companies to obtain sustainable development and sustainable operation, there is no one. Advertising industry in China has developed for more than 40 years, systematization has made great progress. Systematization are colleagues in the media industry consistent **** knowledge.

Only to give professional services, advertising agencies can create wealth for customers, but also to reflect their own value. But unfortunately, even if so far, advertising agencies around the country really do more professional perhaps less than 20%. But this shows that the opposite of the systematization of the enterprise is considered to be the rigid demand of the advertising market. Who is more professional who will get the customer's popularity, and then in the fierce competition in the competitive advantage of influence. How to operate an advertising agency to vigorously strengthen the level of professionalism? In the final analysis, people. Enterprises need excellent talent, universally applicable. But for advertising agencies, the influence of "people" has a special significance.

With the exception of administrative, accounting, and back-office support staff, the core of an agency's business - the writing unit - produces a very cerebral product that can't be replaced by equipment. This is true even in the age of AI. In the advertising industry segments slowly optimize the way still have to pick a good advertising direction. For example, new media communication, advertising and publicity production and processing, planning activities, new media marketing these market segments, now only do out of the technical expertise to give full play to the great influence in this field, the possibility of survival is greater, which all do advertising and publicity enterprises need to grow up to spend a lot of time and energy, it is difficult to create outstanding brand degree.