Traditional Culture Encyclopedia - Traditional stories - What's the name of the grocery store in the shopping center?
What's the name of the grocery store in the shopping center?
The dilemma of traditional high-end department stores has a profound background of the times and is the result of the impact of two new retail formats. The first new retail format is e-commerce. With the advantages of low price, unlimited time and space, convenient transaction and so on, e-commerce is eroding the market share of physical department stores.
The second new retail format is commercial complex. Commercial complex integrates catering, shopping, leisure, entertainment and other formats, and is committed to creating an experiential consumption that cannot be replaced by e-commerce, so it has developed rapidly and on a large scale in recent years.
With the upgrading of consumption structure, people go shopping now, not only to buy high-quality tangible goods, but also to experience a high-quality lifestyle. In this era of experience economy, consumers pay more attention to sensory experience and psychological identity, hoping to change from passive recipients of consumption value to participants in consumption value creation.
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