What makes convenience food buck the trend? Accelerating the development of delicious, nutritious and healthy

Source:People's Daily Overseas Edition

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Convenient food enterprises above designated size in the first half of the year realized a profit of 8.75 billion yuan, an increase of 12.8% -

Convenient food how to buck the trend? The first time I've seen this, I've seen a lot of it.

Knife-shaved noodles, strong teeth, rich soup rolled skewers and Guandong Boiled, snail powder exudes a unique "stink" flavor, a variety of ingredients in the hearty spicy hot pot is very tempting ...... This is not a restaurant scene, nor is it a gourmet festival! The scene is not the scene of a restaurant, nor is it a food festival activities, but the "2020 most popular convenience food tasting activities" organized by the Chinese Society of Food Science and Technology.

When it comes to convenience food, many people's first impression is instant noodles - just convenient for emergencies, talk about nutrition, not to mention delicious. In fact, in the past two years, the convenience food family "thriving", more and more reliable flavor, easy to eat, nutritious convenience food to accelerate the occupation of the shelves and tables, to "ingredients" "meals The development of "food materialization" and "mealization". Under the impact of the epidemic, the convenience food industry is to achieve growth against the trend.

Sells well

- 1-5 months of convenience food consumption growth of 1.5 times, the first half of the instant noodle market sales growth of 11.5% year-on-year

"Home segregation, convenient food to solve my eating problem!" After the company resumed work, Beijing white-collar Wang Wei from his hometown back to his residence in Beijing, and in the neighborhood home isolation for 14 days. In Wang Wei's opinion, during this time, call for takeout, go to the restaurant, buy their own food to cook is not as worrying as eating convenience foods, rest assured, just as the community staff sent a lot of frozen dumplings, dumplings, spring rolls, etc., "every day to change the pattern of eating, the taste of the restaurant is not lost outside, the price is also affordable."

During the epidemic, storage-resistant, good taste, can be eaten without leaving home, convenience foods in the supply of protection, protection of people's livelihoods in a big way. Convenient food has also become one of the first industries to resume production, the relevant enterprises to protect the epidemic prevention and control period of the majority of consumers and health care workers can eat, eat well.

The Ministry of Commerce has listed convenience foods and other key commodities as key monitoring objects, and has established a daily monitoring and reporting system for abnormalities, so as to keep abreast of the supply situation of convenience foods in various markets. Relying on the nine-province joint security joint supply collaboration mechanism, the provinces, autonomous regions and cities will be a large number of convenience foods to Hubei transfer. Three full, Si Nian, Shuanghui and other food enterprises will be a large number of ham, frozen dumplings, frozen dumplings, etc. through the railroad to Wuhan anti-epidemic line.

"Influenced by the home quarantine during the epidemic, the consumption of convenience food from January to May 2020 increased by 1.5 times. Convenient food belongs to the function of emergency and disaster relief reserve materials highlights the vitality of the whole industry." Meng Suhe, president of the Chinese Society of Food Science and Technology, pointed out that under the epidemic, the market has released a huge demand for convenience food, convenience food industry advantage of rapid conversion, the formation of thick and thin emergency response capabilities and strong production capacity.

2020 Convenient Food Conference released the "2019-2020 Annual Innovation Trends in China's Convenient Food Industry" pointed out that China's convenience food innovation as a whole presents a general trend of health, safety and characteristics, and the convenience food industry has become one of the few food industries that have not been affected by the epidemic. According to statistics, in the first half of this year, the national above-scale convenience food manufacturing enterprises completed operating income of 137.15 billion yuan, an increase of 4.7%; to achieve a total profit of 8.75 billion yuan, an increase of 12.8%.

In the traditional field of instant noodles, the indicators are not bad. Data show that 22 major instant noodle enterprises in 2019, the main business income increased by 7.01% year-on-year; production increased by 3.18% year-on-year. in the first half of 2020, China's instant noodle market sales increased by 11.5% year-on-year, and the overall sales volume increased by 5.6% year-on-year.

"The convenience food industry is an important livelihood industry and traditional advantage industry in China. After the epidemic, instant noodle manufacturers resumed work at the first time and went into full gear to organize production, and achieved bright development results during the epidemic, giving full play to the role of safeguarding people's basic livelihood." Industry and Information Technology Department of Consumer Goods Industry Deputy Director Li Tangbing said.

Workers are processing a batch of fresh peaches into quick-frozen diced peaches at Jiangsu Yashi Freshness Industry Co. located in the Lianyungang Economic and Technological Development Zone in Jiangsu Province. The first time I saw this, I was able to get a good look at the newest and most popular products on the market, and I was able to get a good look at the newest and most popular products on the market, and I was able to get a good look at the newest and most popular products on the market, and I was able to get a good look at the newest and most popular products on the market.

Nowadays, adding the original flavor of the real ingredients, so that some convenience foods to do the "real".

Immerang launched the "Old Fan Family Cup Noodles" series, combined with freeze-drying technology, meatballs, shrimp and other sumptuous ingredients to restore the family flavor; Tianjin Chunfa Bio-Technology Group research and development of hot water can be enjoyed in the "thick golden soup cream", real The "thick and fragrant golden soup cream" developed by Tianjin Chunfa Bio-Technology Group can be enjoyed in hot water, which truly restores the original flavor of chicken soup with flower gums, so that consumers can taste what they see on their tongue from the outer package.

In addition to the traditional instant noodles, there are also hand-rolled noodles presented as instant noodles, instant chicken soup with rice that can be carried on the go, crispy pies that can be eaten as soon as they are pan-fried, chicken sauce that can be eaten directly, and pear soup that can be brewed and consumed....... There are a variety of ways of consumption such as ready-to-eat, boiled-water heated, and self-heating, and a variety of ways of storage, including quick-freezing, freezing, and room temperature preservation. A variety of storage methods, providing consumers with a diverse range of convenient food, moving the restaurant to the kitchen, so that every family can make exquisite and delicious dishes in a short time, labor-saving situation.

Lu Shi is a senior donkey, whenever he embarked on a self-driving road trip, the trunk is not without a large number of self-heating convenience food. "Cold water soaked heating packs can provide sufficient heat, even in high altitude areas like Qinghai and Tibet, you can eat ten mature rice, and then with side dishes such as shredded pork with fish, steamed pork and so on, the fatigue of the journey is swept away."

The use of quicklime in contact with water to dissipate heat principle, self-heating rice, self-heating noodles, self-heating hot pot and other types of self-heating food came into being, and in the outbreak of the epidemic since the spurt of growth. In addition to self-heating packet heating, boiling water, boiling water brewing and other heating methods are not troublesome, basically in 5 minutes for consumers to eat hot rice.

Some people are optimistic about the convenience of heating convenience food, but also some people from the convenience food to find the taste of home. Chongqing girl Zhang Yuxuan "spicy as life", talking about self-heating butter hot pot, spicy hot pot, skewers, she counted: "Every time you travel or business trip, I have to bring a self-heating hot pot, on the road to eat a meal, the other travelers have to follow the aroma of the envy of the eyes cast.

In addition to the hot pot popular in Sichuan and Chongqing, there are also Shaanxi's oil splash hot pepper noodles, Guangxi's Guilin rice noodles and Liuzhou snail noodles, Guangdong's mala cake, Henan Jiaozuo's Jian rot meat, Nanjing's duck blood vermicelli soup ...... These local specialties, which were once only available when made by master craftsmen, have become simple to make, with authentic flavors and tastes. into a simple production, taste authentic convenience food, so that even if people are located in the south and north of the world, can still taste the taste of home.

Industry insiders point out that consumers buy and eat convenience foods have gone far beyond the simple needs of the stomach. Digging from the fertile ground of traditional cuisine, and then return to the traditional flavor, more and more food in front of the word "convenient", reflecting the convenience of food innovation. "The whole convenience food is from the 'price war' to 'value war' to realize the healthy transformation." Meng Suhe said.

September 3, "2020 most popular convenience food tasting activities," the participants taste convenience food.

High-end

More scientific and technological innovations to accelerate the development of convenient food to "delicious, nutritious, healthy" meals

These are the most important elements in the development of the food industry, and the most important are the development of the food industry. positioning development

In the future, what aspects of the convenience food industry will make efforts to provide consumers with better products?

"The key and core for China's convenience food industry to seize the opportunity and maintain steady development is scientific and technological innovation, which provides a precise pulse for the rapid development of the industry." Shao Wei, Vice President and Secretary General of the Chinese Society of Food Science and Technology, said.

Innovative products are the driving force behind the breakout of convenience foods against the trend. Cake texture coat of the golden hot dog stick, crust wrapped flying fish roe popping salad flavor ball, matcha crunchy fried milk, purple kale corn plant meat dumplings ...... new technology, new ingredients, so that the convenience products fashionable sense of bursting, and greatly satisfy people in the consumption of the sense of pleasure. The application of healthy ingredients such as steamed yellow rice into the skin, high-quality seafood as filling, and chicken broth with flower gum also greatly enhances the nutritional value of convenience products and adds new vitality and health elements to the products.

The 2020 National Health Insight Report released by Dr. Clove's Data Research Institute shows that the public's definition of health has shifted from "not getting sick" to "eating well, sleeping well, and having a good mood," and that there has been a fundamental shift in the concept of national health. The concept of national health has undergone a fundamental change. Convenient food enterprises, also continued to high-end market force.

Instant noodles industry "ingredients" tendency is more and more obvious, from tearing open a bubble that is eaten, to a more diversified way of self-service, accelerate the development of "delicious, nutritious, healthy" meal positioning.

In response to the diversified consumer demand, many convenience food companies have chosen to differentiate the road of innovation, to provide consumers with more quality choices. Master Kong has launched the "Express Express noodle hall" "speed up the cooking noodles" "speed up the self-heating noodles" and other health and nutrition high-end noodles, the first half of this year, high-priced bag of noodles sales increased by 47.8%; unified instant noodles continue to improve product materials, with soup to create healthy and fresh ribbed noodles, "Soup Da Ren" product revenue in the first half of the year increased by 29.7% year-on-year; Immerang's "steaming" non-fried instant noodles, the use of aviation-grade food technology FD Lock fresh technology of the white elephant "Force fresh noodles" "wine", etc., but also for the convenience food market blew a new wind.

In terms of creating more environmentally friendly, resource-saving convenience foods, practitioners also have a lot to offer. In recent years, the design of convenience food equipment to pay more attention to energy saving and environmental protection and reduce material loss, product packaging from the pursuit of the appearance of luxury to green, respect for consumer demand change.