Hong Kong Disneyland swot analysis

1 analysis of resource strength:

Hong Kong Disneyland is located in Hong Kong's Penny's Bay on Lantau Island in the New Territories, covers an area of 126 hectares, to and from the Disneyland buses and MTR lines, transportation is developed, Hong Kong's local service industry is well developed, the service system is more sound, human resources have the advantage of China's first Disneyland, Disneyland, the United States of America's culture and the fusion of oriental culture, follow the customs of the people in the country, culture Integration of another attempt to absorb the whole of China's travelers and Southeast Asian consumers to go to the consumer to play, relying on Hong Kong's "Shopping Paradise" advantage, operating profits can be considerable.

2 analysis of resource weaknesses:

Accommodating 126 hectares, four theme parks, is the world's smallest area of Disneyland, higher consumption level consumers will choose to go to the neighboring Japan or long-distance U.S. experience of Disneyland. Although Bit in Hong Kong has a developed service system, but itself is also limited by the Hong Kong Special Administrative Region, mainland Chinese tourists to and from Hong Kong need to Hong Kong and Macao passes, which to a large extent makes the mainland tourists to and from inconvenient. Cultural differences. Did not form a unique culture, in the mainland publicity is not strong enough, many tourists come in admiration, however, did not take away the unique impression of Hong Kong Disneyland, can not be copied.

3 Analyzing Environmental Opportunities

The Pearl River Delta (PRD) region of South China is experimenting with the integration of the Greater Pearl River Delta (GPRD), and policy reforms can link the PRD with Hong Kong and Macao, and it is more convenient for consumers in the Mainland, especially in South China, to travel to and from Hong Kong and Macao, which will bring about an increase in the number of tourists. Developing mainland tourists. Take advantage of the growing global influence of Chinese culture to create a Disneyland with Chinese, Asian and Eastern characteristics.

4 analysis of environmental threats

In the Hong Kong region Ocean Park Hong Kong to form a competitive threat, and the Chinese mainland Shanghai began the implementation of the Shanghai Disneyland project, it is conceivable that once the Shanghai Disneyland inaugurated, the mainland, including the Pearl River Delta, almost more than 90% of the tourists will choose to go to Shanghai rather than Hong Kong, and if the tourists will choose to go to Hong Kong, most of them are the main to go to Hong Kong to spend money on the side to play the Hong Kong Disneyland! If the tourists choose to go to Hong Kong, most of them will mainly go to Hong Kong to spend money and visit HKDL in the meantime. If no longer form their own global scope characteristics, the future of Hong Kong Disneyland is worrying.