Business planning scheme

# Planning # Introduction Entrepreneurship is something that many people want to do. Before opening a shop, you need a good business plan. The following is an organized opening plan, welcome to read!

Article 1 Planning scheme for starting a business and opening a shop

First, form a cooperative team, conduct small business, earn capital, and obtain sufficient capital through loans. Then establish a community fruit shop: establish a fruit shop in a community of 3,000 households (3 people per household).

Second, the industry analysis

1, market analysis:

There is a big fruit market in China. Compared with the per capita annual fruit consumption of 85kg abroad, the domestic per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan. With the improvement of residents' income level, the consumption demand for fruits is increasing. At present, the average annual fruit consumption in China is about 45kg, which is not far from the hygienic standard (70kg), and the gap is even greater than the average annual fruit consumption level in developed countries (80kg). If the future population growth factor is taken into account, according to the health standard, the national fruit consumption will reach115.5 million t, which is 70% higher than the national fruit output in 20xx.

2. Policy analysis:

March 22nd 20** (Beijing Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): 79 commercial projects were encouraged and supported, including supermarkets, convenience stores, community breakfast shops, food stores and grocery stores. Restricted commercial projects include: large and medium-sized retail commercial facilities with a business area of more than 5,000 square meters outside commercial centers above the regional level and planned characteristic commercial streets (districts); Within the second ring road of the city, large department stores and large comprehensive supermarkets with new business area of 10000 square meters are restricted; Within the third ring road of the urban area, it is restricted to increase the large-scale warehouse-type shopping malls, large-scale professional supermarkets and various large-scale wholesale markets with business area of 10000 square meters or more; In the city center, municipal business center, regional business center, in haidian estate of zhongguancun science park and business center, it is restricted to build all kinds of first-class markets and wholesale markets.

Third, business model analysis.

1, a novel sales method: open and optional.

2. Various services: provide automatic juicing service. Provide combined packaging boxes to introduce various fruits in the store and the characteristics suitable for eating people, so as to guide healthy consumption.

3. Analysis of competitors:

(1) the change of consumers' concept;

Can consumers accept this way of buying fresh fruit? Some areas in the south are accustomed to this way of buying fruit and regard it as the main place to buy fruit. As other traditional places to buy fruits have formed a habit in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form.

(2) Large supermarket chains:

The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows that the market is vast, and these businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products. Our advantages: the development of our fruit chain stores, the purchasing advantages and logistics advantages of joint juice enterprises will definitely be lower than their purchasing costs. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have. In addition, we can cooperate with some medium-sized chain stores, such as China Resources Supermarket. We can negotiate with them, contract their fruit projects, open stores in their supermarkets, and pay them the contracted rent and the share of sales profits. The other party saves the purchase cost and business risk, but the profit can also be guaranteed, and we have increased the window of sales and display.

(3) Farmers' market:

It usually appears outdoors. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable. Our advantage: most people go to the farmer's market to buy some daily food and vegetables, so after buying a lot of other products, they generally don't buy a lot of fruits, because buying too heavy things in Dachuan will cause inconvenience to their actions. Moreover, our fruit shops are generally opened near the community, which is convenient for residents to buy fruit. I believe no one wants to walk for 20 minutes to buy a watermelon to take home. People like to buy this kind of fruit near home.

(4) Tourists and vendors:

It is characterized by strong mobility and can push the fruit cart downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy. Our advantage: Beijing will host the Olympic Games in * *, so I believe the government will not allow such tourists to damage Beijing's image.

(5) For followers:

Because the store layout and sales methods can be copied, I believe that when the fruit shop attracts consumers' attention, there will be some followers, but as long as we integrate resources (procurement and logistics), I believe that our prices and services are beyond others' reach. We can give our followers the right to join us.

Four. commercial plan

1. Give customers a brand-new, assured, quality-guaranteed, cheap and assured consumption place.

2. Unique guiding consumption:

Nowadays, when buying fruit, customers choose fruit consumption entirely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in every store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.

3, provide a variety of services for different consumer groups:

Fruit consumers are generally divided into two types: self-use type and gift-giving type. According to the psychology and packaging needs of the giver, we will specially design some packaging combinations with different capacities (3G, 5G) that can be folded or combined, and provide them to consumers for free. In other words, customers can buy fruits in any combination. After purchase, if you need a packaging box, you can get it in the store by paying a certain packaging fee (which can be divided into birthday, visiting patients, visiting relatives, etc.). ), you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality.

4. Dig deep into the characteristics of fruits and other needs of consumers:

With the increase of people's income, more consumers began to drink fresh fruit juice. In view of the aesthetic needs of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice. If customers bring their own containers, the company will not charge any fees. If customers want to bring fruit juice to their home, company or road, the company will provide a set of containers (including plastic cups, straws, honey, sugar, etc.). , and help customers package) it is convenient for customers to take freshly squeezed juice anytime and anywhere. In terms of hygiene, every time the customer uses the juicer, the staff will sterilize the machine and then put it in the disinfection cabinet to ensure hygiene.

5. Attract consumers' attention in the early stage of opening:

Opening leaflets and some preferential posters can be distributed to residents of the community through neighborhood committees and property companies. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.

6. Let consumers choose the goods we provide: good image, good shopping environment, competitive price, various promotional activities and various convenient service measures.

7. Strive for more resources and win more favorable competitiveness.

(1) For the choice of partners, you can choose the fruit juice company to hold shares in the company. In this way, the company can take advantage of its purchasing cost and warehousing logistics.

(2) Strive for policy support. Recruit a large number of laid-off workers and strive for more policy support in taxation, rent and so on.

8. Sales plan:

Establish key account sales department and retail chain department.

(1) single store promotion:

(1) At the beginning of our business, we distributed publicity worksheets in residential areas within the radiation range of fruit shops to attract residents.

(2) Launch the activity of loyalty card to attract the consumption of community residents. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.

(2) Promotion to join the business department:

(1) Take part in some trade exhibitions of franchise chains, arrange the stores directly at the exhibitions, print the contact information of enterprises on fruits (such as oranges) and distribute them to visitors. This is not only innovative, but also more attractive to others.

(2) Introduce the joining prospect of commercial fruit industry with articles in some entrepreneurial newspapers or magazines to attract joining.

(3) Set up a station to introduce the company and attract joining.

(4) Hold a promotion meeting, invite some fruit stall owners to attend, and introduce our company's policies and preferential conditions for joining the distribution.

Article 2 Opening planning scheme

I. Project Description 1. Location: The canteen of Teachers College is downstairs, away from the competition of various supermarkets, facing the students of Teachers College, where there is a lot of student flow. Avoid competition in the same industry, and there is a certain flow of personnel.

2. Industry type: retail.

3. Campus market environment: the campus economic market has a broad space for development, consumers are less competitive than the external market, self-employed, with small investment, fast capital flow, serving teachers and students, attracting more students' attention, and diversifying marketing channels.

Second, the company organization and management team

1, personnel system

1) the store manager is responsible for comprehensively coordinating and controlling the work of each employee, supervising the work of employees and accepting the inspection of school hygiene.

2) The waiter should be flexible, keep in mind the prices and locations of various commodities in the supermarket, obey the manager's instructions and cooperate with the manager's work.

3) The cleaning staff shall clean the supermarket and the entrance, accept inspection at any time, ensure that everything is spotless, and the ground is free of dust stains, water stains and mud stains, so as to leave a good impression on the guests, and help the waiter to pay attention to the shelf life of the food on the supermarket shelves, handle it in time after the shelf life expires, and remind the waiter in time when the shelf life is approaching.

4) The buyer should be honest, know how to drive, know the direction of goods in the store, and cooperate with the waiter to ensure that the goods in the store are sufficient and not out of stock. Foods with short shelf life, such as fruits and bread, should be purchased daily to ensure the freshness of the food.

2. Management team

1) Respect the personality of service personnel.

2) mutual supervision, managers supervise employees' work, and employees can also make suggestions to their superiors, so as to improve.

3) To build a harmonious team, we should not only let employees feel the spirit of teamwork, but also have strict discipline to restrain employees' behavior.

4) Treat them fairly, treat them equally, perform their duties and do their best.

Three. Competition and cooperation

Know yourself and yourself. As a supermarket operator, we should understand the daily needs of students, provide convenience for students in combination with the actual situation of our school, and conduct in-depth comparative analysis of various supermarkets in our school, so as to occupy a favorable position in business.

We must never ignore the information of the student groups, and we must master the first-hand information. Although the consumption power of students is generally not high, they have certain advantages in quantity and have great benefits. Moreover, it is necessary to constantly introduce the new to attract consumer groups, promote sales in time to win the favor of consumers, improve the quality of service, and let students buy happily.

With the continuous improvement of living standards, the pursuit of environmental protection and healthy consumption has become a way of life, so I intend to sell some green products to ensure the physical and mental health of students, which is our aim.

Fourth, marketing means.

1, brand strategy

The name of "Campus Department Store" is easy to remember, which points out the service groups and faces the teachers and classmates on campus. It also points out the attributes of goods, which belong to department stores; The font of the signboard is beautiful, generous and concise, which is easy to attract people's attention.

2, the price is rough

Students generally report that the prices of goods in school supermarkets are relatively high. Most students choose to buy goods in the supermarket at the foot of the mountain. Although it is troublesome, it can save a lot of money. Therefore, our supermarket should follow the principle of small profits but quick turnover. The price should not be too high, otherwise some consumers will be lost, and of course it should not be too low. Otherwise, the profit will be low after deducting various expenses. The price is slightly higher than that at the foot of the mountain.

According to consumer psychology, we should consciously put similar goods together, but we should arrange the price grades so that consumers can choose their accustomed consumption level in price comparison, and put some new goods on the shelves at eye level, so that consumers can easily find them.

3. Promotion strategy

Launching a promotional product every day can not only attract more consumers, but also produce a good response among consumers, which is equivalent to doing some free advertisements.

For some products that are about to expire within the shelf life, timely promotion, promotion can not be handled in time, to ensure food hygiene and safety, to ensure quality.

Verb (abbreviation of verb) project implementation plan

Customer-centered, customer satisfaction as the purpose, through customer satisfaction, and finally realize the promotion of supermarket management concept.

Before opening a store, we must do a good job of publicity, distribute questionnaires, and improve the product variety according to the needs of consumers.

Introduce membership cards to attract customers, buy more and give more.

Intransitive verb financing plan

Implement strict financial management.

Strictly check the price of operating products, purchase price, receiving price, personnel salary, operating project fees, utilities, employee benefits, etc.

Daily income is strictly counted and checked daily.

All items and fixed assets in the store shall not be destroyed or taken away at will.

After monthly settlement, part of it will be given to employees, and at the same time, the enthusiasm of employees will be improved.

For the accounts, it is necessary to record everything in detail, so that the profit and loss of the store can be seen at a glance.

Seven. Risk analysis

1, internal management risk

Supermarket is a service industry, and strict quality control can win the trust of consumers. The management of a supermarket is basically composed of one owner, and the internal management system and mode of the company are very necessary.

2. Risk of raw material funds

Although the daily food flow is large, there are still some unsalable goods, which leads to poor capital flow. The serious unsalable problem beyond the shelf life will be a great loss, so it is beneficial to the long-term development of supermarkets to recognize the market demand for various goods. Moreover, we should have a professional vision in the choice of food and buy fresh and pollution-free green food.