How can my own online shop operate well?

How to run an online store well requires the following aspects: store management and promotion.

Store management, store management is good, directly or indirectly affect store sales. The operation and management of the store mainly includes: store layout, commodity management, store promotion, sales and after-sales. Let's introduce the problems that should be paid attention to one by one.

1: store layout

The layout of the store is mainly the overall planning of the home page. The front page of the store is the first feeling to show customers information such as goods and services as a whole. The store mainly displays information such as goods and services to customers at the first time, and don't let customers click the mouse to see it. Please note the following points:

A: neatness and generosity reflect certain characteristics. We should not blindly pursue fancy and good-looking, but should consider the public's attention. After some stores opened, they only saw full-screen pictures and then jumped without looking at anything, keeping their eyes open.

B: it's easy to browse and find. Don't let customers see the goods in your store, but also need "technical operation"

C: Show the main products at the first time and make rational use of the limited space. Don't let your customers see most unimportant pictures and information at first sight. It is recommended to find some knowledge of commodity display. )

2. Commodity management

Commodity management focuses on the placement and renewal of main commodities, which is directly related to the influence of customers on the trust of your store. No customer likes to be in a mess and disorganized, but he walks through many goods and can't find the goods he needs. What aspects should shops pay attention to in commodity management?

A: Commodity classification is a way for customers to find commodities quickly. Good commodity classification helps customers find it quickly. How to classify goods? Here is a suggestion for your reference. If the brands of goods are chaotic, then each brand should be classified, such as coats, trousers, freckle removal, hydration, etc., which is beneficial for customers to find. If each brand has a certain number of categories, it is recommended to use brand classification.

B: The owner of the merchandise display gives detailed information about the merchandise display according to the focus of the merchandise.

C: Update and maintain the goods in time. Don't let old customers always see those goods and take them off in time.

3. Store promotion

Shop promotion is the key point to do a good job in shops. There are many ways to promote online stores, but there are not many effective ways for ordinary shopkeepers. What are the effects of keywords and posts that are often said on the Internet at present? When the information is sent out, everything will be fine. What if the new store has no credit? What we want to introduce is how to send an effective message.

A: Recommend it to friends.

For the newly opened new store, there is no support in credibility, and the release of information will not bring good results. Online store credit is very important for new customers. It is unrealistic to wait for customers to quickly improve the credibility of online stores. The best way is to introduce the stores to friends. At present, there are many occupations that provide credibility, but it is recommended not to use it because it is risky.

Application of key words

Many people set keywords in online stores. What kind of keywords are effective? First of all, we should understand how keywords appear in network search. Keywords are divided into popular keywords, commonly used keywords and some unpopular keywords. Your key can be searched, which has a lot to do with time, click rate and frequency of use. Shopkeepers should think carefully when determining keywords. The keywords that everyone is using belong to the hot category, but many of these keywords are purchased by others or frequently searched before. Even if your keyword is searched, it won't be in the front, and even your information can't be searched. Most customers will look down when they see your information. These keywords are not the first choice for new shopkeepers. Shopkeepers can consider one or two keywords that people don't often use according to the characteristics of their goods. Although these keywords are not used frequently, as long as the search and click frequency is higher than human keywords. It is not possible to determine good keywords, so the store mainly takes some time to think about it. Of course, powerful shopkeepers can also advertise.

C: information release

There are two kinds of information promoted by the store. One is the rigid advertising form. One is soft information. Hard advertising information should be combined with both, such as: the new products in the store are fashionable and the prices are favorable. This kind of information can't be distributed casually, otherwise it will be blocked by IP. Soft information is that the click-through rate of information such as clothing collocation and beauty knowledge is much higher than that of hard information. Add some information about your store to this kind of information to guide readers to your store. But many shopkeepers said it was from me, but no one read my message. This is to introduce you to the main points of publishing information in the library.

A: Determine the title of the eye-catching message.

B: the title and content of the message should be consistent, but you are disgusted. Hard information should be attractive and soft information should be practical.

C: information release location

Information should be released to useful places according to the crowd gathering places corresponding to the goods. For example, women's fashion cosmetics, for example, you can post soft information in forums such as women's fashion and beauty, and the women's sections of portals such as 163 and Sina. This kind of website will take out a large piece when searching online, and find several good websites to publish. There is a special section on a website for you to post. Many websites won't let you post it indiscriminately. If you publish it, the moderator will delete, block your information, and even block your IP to prevent you from accessing this website.

D: information release time

Don't underestimate this factor, the release time is different, and the number of views is different. A post should be displayed in the post. In addition to the title, time is also very important. When visitors come to see it, your information has already reached the last three pages, and the number of views has been greatly reduced. Let your information appear first in the rush hour. Generally, the peak time of surfing the Internet starts around 1 1 in the morning, and it should be the time to post and brush posts at seven or eight o'clock in the evening.

4. Sales and after-sales service

The sales volume of the store has entered the stage of sales and customer maintenance through the early efforts of the owner. This stage is the time when the shopkeeper benefits. In sales, the shopkeeper is the boss and the salesman, who knows everything in the shop and what kind of knowledge the shopkeeper has in the sales stage. Sales is a comprehensive subject. You should always find some relevant materials to learn. A good sales performance requires relevant knowledge.

Shop activities

A store can do a preferential activity in a little time, and the owner can combine or ask the supplier for help according to his own supply. General suppliers should provide corresponding support.

Sales consultation

When selling goods, we have to face different types of customers, and different eyes and ideas have corresponding solutions to the problems raised by customers. Therefore, shops mainly have certain skills and common sense. The fastest way to learn is that shopkeepers can go to physical stores to learn and observe how they receive customers' inquiries. At the same time, the shopkeeper also found more relevant materials to learn. Good pre-sales consultation is of great help to the transaction.

after-sales service

Good after-sales service means better sales, but after-sales service is directly affected by the shopkeepers who sell goods on commission and on behalf of others. Therefore, the store mainly pays attention to the supplier's after-sales service is often much more important than the commodity price. But some customers will make the host feel headache, which is impulsive. But the store mainly has certain principles. Specific to the owner to determine.