Store posters hand-drawn pictures - Taobao artwork how to teach yourself

How to make a hand-drawn picture of a poster

How to make a hand-drawn picture of a poster

The characteristic of pop is to invent happiness for everyone! There is an element of joy in everyone's heart. As long as you are aware of the dreams and wit inside you can definitely become the person who invents happiness!

Hand-drawn pop method can be found everywhere, its poster design is not limited to the existence of supermarkets, in department stores, book centers, restaurants, fast-food restaurants, fashionable clothing stores and other places, we can often see the hand-drawn POP posters. These do not require sophisticated printing, without huge manufacturing costs, sometimes hand-written a simple hand-drawn POP ads, the effect of its far beyond the manufacturers deliberately manufactured decorative POP.

What does hand-drawn posters mean?

1, "hand-painted store posters (POP advertising)" background knowledge

"POP" is a form of advertising and publicity, the English "Point_f_urchase POP" is a form of advertising and publicity, is the English "Point_f_urchase" abbreviation. POP" in English originally means point-of-sale advertising, the Chinese called "store posters" or "store advertising", the production is divided into "mechanical", "printing or printing (abbreviated as "POP"), the production is divided into "mechanical", "printing", "printing", "printing", "printing", "printing", "printing", "printing", "printing", "printing" and so on. Printing or printing (referred to as, machine printing)" and "hand-drawn (referred to as, hand-drawn)". Among them, the hand-drawn store posters, the most personalized, the most wonderful, and the most widely used. I call it "hand-painted store posters", but people in the business circle, whether professional or not, are accustomed to call it "POP". Here, on behalf of my personal solemn appeal, please try to use the Chinese name, that is, "hand-painted in-store posters", referred to as "hand-painted posters" or "hand-painted". Because, there is no doubt about the expressive power of Chinese. Of course, for the sake of simplicity, we can call it "POP". But in formal situations, I personally advocate the use of Chinese names.

We can learn from many related introductions that the modern "hand-painted in-store posters" first appeared in the United States, then Japan, and later introduced to Taiwan. In the introduction of Taiwan, "hand-painted" this form of advertising and publicity, its charm to play to the fullest. The reason for this is probably due to the fusion of the characteristics of the Chinese characters themselves, as well as the artistic concepts of China since ancient times, with this modern form of expression. As for the time when "hand-painting" was introduced to mainland China, it is hard to say, but it was after the reform and opening up. My feeling is that the real meaning of our modern "hand-painted", should appear in the late nineties.

Of course, the above is from the modern "hand-painted store posters" in the "narrow sense". From the "broad sense", "hand-painted store posters" since ancient times, but now for the strong. We will not go into detail here.

2, today's "hand-painted store posters" development status

"Hand-painted store posters" is what? Perhaps, there will be a lot of theories about it. Here, I only introduce my experience in the actual combat summarized. "Hand-drawn in-store posters" (referred to as "hand-drawn") is a form of advertising, "to put it bluntly, it is an advertisement written by hand". In many cases, there is no substitute for hand-drawing. This is because, hand-drawn has the following characteristics: 1, the lowest equipment requirements; 2, the strongest immediacy; 3, the production cost of the least; 4, unparalleled in terms of humanization. Some people say that hand-drawing has limitations. But I think its limitations, it is the irreplaceable characteristics of hand-drawn. In other words, the application of hand-painted a certain range, within the scope of its application, other production methods are very unsuitable. On the contrary, if someone wants to put hand-drawing into the scope of its inapplicability, then he will certainly say "hand-drawing has limitations". In this regard, we have to realize that the evaluation of anything is relative, but not absolute.

Today, I see the most hand-drawn posters of two kinds. The first is in the shopping malls and supermarkets, professional or amateur artists with

mac pens

drawn on coated paper hand-drawn posters. The latter, in various stores along the road, some hand-drawing enthusiasts or do not know how to hand-drawing, that is, in order to publicize the need and want to save money, so usually dipped in the red color of the advertisement with a brush in a very book of very cheap yellow paper to write.

The former, professional artists are few and far between. Most of the rest of the workers are either called in temporarily to make up the number or to mix the rice. The reason is very simple, that is, professional hand-painted artisans are few and far between. Many businesses want to hire qualified professional or amateur artists, but it is always difficult to find. I have been doing part-time artwork for more than three years, which is my deepest feelings. And from time to time there are businesses to find me, I hope that I go to do full-time artwork, after I refused, and then asked me to introduce a. Based on the shortage of professional hand-drawing artists, the general level of amateur hand-drawing artists are also seriously insufficient, so the preparation of this textbook. I sincerely hope that this material can be a little help to the majority of enthusiasts.

The latter, due to non-professional reasons, the production level and tools are limited, this can be understood. But I personally out of good intentions to advise the majority of businesses, many hand-painted advertising production level is very low. This kind of advertisement is posted in front of the door, sometimes it will play a negative role, and it will damage the image of the store. Among them, there is a considerable part of the business has recognized this point, and is trying to improve, and the use of "machine advertising", thus increasing the cost, but also not conducive to the replacement from time to time. There are also individuals who are interested in hand-painting and would like to learn related skills, but have no way to start and don't know where to go for advice. Although, the bookstore or online books and materials, but most of the content is too professional, not suitable for general beginners to practice, especially not suitable for people without any skills to practice. And most of the enthusiasts do not want to become a professional hand-drawn artists, but just want to have a general level of application, to be able to cope with the daily needs of commercial advertising enough. Therefore, those professional books for them, almost useless. Therefore, I think that the market for promoting the general level of practical hand-drawing skills is the broadest.

Additionally, I know of colleges and universities that have majored in art and advertising that have offered courses related to "hand-drawing". But there are serious flaws, one is that there are almost no contemporary hand-painting instructors. Now the so-called hand-drawing teacher, usually only some once that period will write art characters,

brush characters

The teacher. The content of their teaching is completely out of touch with the current development of contemporary hand-drawing. Even the various institutions of this kind of course is, perfunctory. Thus also shows that the majority of institutions do not pay enough attention to this. It can be said that this phenomenon and the reality of the existence of a strong contrast between the obvious. This is also the original intention of my preparation of this material. I do not dare to hope that the majority of enthusiasts agree, but I hope to make a little effort for the industry.

Taobao artisan how to learn

Learning Taobao artisan need to know a lot of knowledge of image design, it is usually more difficult to self-taught.

Many people go to learn Taobao artwork are three-minute heat, it is best to do a small test before learning

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→Click to test my suitability for learning design

But in Taobao University there are a lot of tutorials on the artwork, there is a free open class, first familiar with the operation of the software to learn the basic typography, color mixing, product restoration, portrait beautification, but these are some of the most important things to learn.

These are some of the basic things.

If you want to learn Taobao artwork, you need to go to a large institution such as Tianhun education, Tianhun education in the industry is very good, Tianhun has a special course development team, according to the market wind direction changes, optimization and upgrading of the course, but also introduced some free skills small class, to help students keep up with the design trend, fit the needs of enterprises.