How to do news story planning?

1. Information about the object of the report. Such as reporting a major event, you need to know about the background of the event, the current situation, the reaction of all parties to the event, the relevant experts on the development of the analysis and prediction of the situation, and the event related to other events and figures, the history of similar events, similar events in other regions, and so on. Only by maximizing the relevant information about the object of the report can the report planner have a more accurate grasp of its nature and significance, so as to decide how to proceed with the report.

2. Information about the recipient of the story. Such as whether readers have been informed of the news story, where they need to know about the topic, the reaction of readers of the known events, the experts on the development of analysis and prediction of the situation, the attitude of the leaders of the incident and countermeasures, and so on. This information will help planners to grasp the psychological characteristics of the audience and plan the report in a targeted manner, and some of this information may become the content of the report directly.

3. Report on competitors' information. For example, some of the significance of the media will generally be reported on the topic, we must try to understand the other news media coverage program, to find out the scale of its coverage will be how big, and what reporting methods may be chosen, so that competitors can be aimed at the action of the corresponding countermeasures, in the report to avoid the shortcomings, surprise victory.

Information is the basis for decision-making, planning to collect and analyze relevant information is crucial to planning. Some news media that attach importance to report planning, and even have specialized personnel to engage in this kind of information collection and analysis of work, and in the mechanism to ensure that.

Collecting and analyzing relevant information, on the one hand, in order to further refine the selection of the topic, and if necessary, make corrections and adjustments, and on the other hand, in order to determine the effect of reporting objectives. The so-called report effect goal, is the reporter according to the report of the planning of the information mastered in advance, in the news report may achieve the social effect of the prediction on the basis of the goal sought to be achieved. Reporting effect goal, for the report planning direction, the report program design will be around the realization of this goal to carry out.

The goal of reporting effect is inseparably related to the social function of newspapers. The news media has the dissemination of information, political propaganda, popularization and education, public opinion supervision, social services, culture and entertainment and other functions. These functions are played through specific news reports to realize, so the effect of reporting objectives are correspondingly diversified form. For example, to publicize a certain policy, concept or idea through reporting; to expose social shortcomings and promote the solution of problems through critical reporting; to disseminate the latest information and monitor the social environment through tracking reports; to provide services and entertainment for the public, or to educate morality and solve social problems through the combination of activity planning and reporting, or to shape the image of the newspaper and expand its social influence, and so on. Specifically for a news report planning, its reporting effect may be a single goal, or may be compound, that is, at the same time with a number of goals. Reporting effect objectives can be different depending on the subject of the report. Generally speaking, the more important the topic is, the higher the reporting effect objective is. Reporting effect goal defines the direction of the report planning, and thus defines the scale of the report, the way of reporting and the form of expression, the report planning program is designed according to the reporting effect goal.

It refers to the process of reporting, reporting methods, expression of bold ideas according to the reporting effect objectives. Finally formed a systematic report design program of this stage. This is the core stage of story planning.

News planning is essentially a creative thinking activities, and this creative labor is usually one or two people mainly, more people involved. Reporting ideas is the design of reporting programs based on the way of thinking, the formation of reporting ideas have a process of transition from the gestation period to the period of clarity. The gestation period is the stage of contemplation and multiple assumptions, the planner at this time on the collected data, information processing in the mind, looking for breakthroughs in reporting, constantly from the positive and negative to carry out a variety of assumptions, and let these assumptions in the mind repeatedly combined, cross, impact and penetration, and constantly negate the choice, the formation of new assumptions and ideas. The mental state of this stage shows a variety of alternating states of mind, the intensity of thinking, and often have the inner confusion of "no way out of the mountain". The stage of clarity is the stage of epiphany and breakthrough, and finally find a concrete solution to the problem. Planners after a long period of brewing, the spark of creativity burst, inspiration, intuition and other non-logical thinking often plays a decisive role. This stage of the psychological state is highly excited, the epiphany of clarity, sudden success, often making the planner himself feel shocked and pleased.