What do you mean by maximizing the interests of enterprises? The interests of enterprises are supreme. Only when there are enterprises can there be a platform for employees.

every enterprise is pursuing the maximization of benefits, but at present, the industrial and commercial circles have different views on how to achieve the maximization of benefits, which have certain limitations and incompleteness. This will often lead enterprises to go astray in the process of pursuing the maximization of interests, which will not only fail to maximize the interests of enterprises, but will make the interests of enterprises more limited. This paper puts forward two ways to maximize the interests of enterprises, one is external win-win and the other is internal win-win What is external win-win? What is an internal win-win situation? Enterprise exterior refers to the sum of various external relations that directly or indirectly affect the production, sales, image, survival and development of an enterprise. For example, the business reputation of enterprises, the relationship between enterprises and administrative organizations, the relationship between enterprises and media, and the relationship between enterprises and consumers. External win-win means that enterprises must take win-win as the starting point when dealing with external relations, in order to maximize the interests of enterprises. Enterprise interior refers to the sum of all kinds of resources, capabilities and their interrelationships owned by an enterprise. For example, the relationship between enterprises and investors, between enterprises and managers, between enterprises and employees, and between different departments of enterprises. Internal win-win means that enterprises must take win-win as the starting point when dealing with internal relations in order to maximize the interests of enterprises. Why is it that the way for enterprises to maximize their interests is external win-win and internal win-win Let's first look at how external win-win can maximize the interests of enterprises. As we all know, the premise for enterprises to maximize their benefits is market share, which depends on the trust and support of consumers. In addition, enterprises also need the support of administrative departments, public media and other external organizations. Without these support, it is difficult for enterprises to maximize their market share. Without the maximum market share, it is impossible to maximize the interests of enterprises. In terms of the relationship between enterprises and consumers, the value of enterprise products can only be reflected by consumers. Without the purchase of consumers, enterprise products cannot realize the value of goods and use. Any consumer wants to spend the least money to buy the best goods when buying goods. The so-called best product is to satisfy consumers in terms of function and use. Only by doing a good job in the quality of products and services to the greatest extent can enterprises make consumers think that they have bought satisfactory products and feel more satisfied in use. From satisfaction, word-of-mouth propaganda should be formed, and the market share of enterprises will gradually expand. Therefore, a win-win situation between enterprises and consumers has been achieved. Let's look at how internal win-win can maximize the interests of enterprises. In addition to the material basis, enterprises mainly rely on entrepreneurs to realize their interests. Enterprise people include investors, managers and ordinary employees who invest, operate and work for the enterprise. Only under the guidance of win-win ideas can the cooperation at all levels of enterprises be closer, the production efficiency and service quality of enterprises can be improved, and the costs and expenses of enterprises can be reduced to the maximum extent. When an enterprise continuously increases its output and reduces its input, it will get more profit space, so as to maximize the interests of the enterprise and the interests of people at different levels of the enterprise. For example, the labor of ordinary employees enables enterprises to provide products and services for the market. If enterprises can guide their work with win-win ideas and make employees have a correct understanding, employees will increase their enthusiasm, initiative and initiative, so that enterprises can strive to provide high-quality products and services suitable for people's needs for the market, which will enable enterprises to achieve higher profits, gain higher income and ultimately maximize their interests. In a word, only by paying attention to both external win-win and internal win-win at the same time and handling various internal and external relations can enterprises maximize their interests. There is a slogan written on the wall of a company: Ask not what the company can do for us, but what I can do for the company! As a member of the company, our first thought should be the interests of the company. The company is the survival platform for all employees, and personal interests cannot and must not conflict with it. First, to maximize the interests of enterprises is to start from the small things around us. When some people talk about maximizing the interests of the company, they are "ambitious" and "far-sighted". The first thing they put forward is how others are and how the company is managed. They only focus on the big picture and don't start from small things. Although this is understandable, I think that to maximize the interests of the company, we should start from small things and start from ourselves. As a member of Xintian Company and a member of the sales department, we are in an important department of the company's external image publicity, which can be described as a heavy burden. Many tasks need to be planned in advance to distinguish right from wrong. This requires us to be bold and cautious in our work. We should not be bold and passive, and we should not only catch "sesame seeds" but also "watermelons". Doing work early analysis, early investigation and early prevention, checking and blocking a leak, putting an end to illegal operation, and doing a good job in thousands of small things around us are the embodiment of maximizing the company's interests, and for the employees, it is the embodiment of respecting the rules and discipline and wholeheartedly serving the public. Second, to maximize the interests of enterprises, it is required that company cadres set a benchmark role. Whether employees in a department maintain a high degree of centripetal force and cohesion with the company is the embodiment of maximizing the interests of the company. All employees in a department are ready to respond, work vigorously and effectively, and the quality and quantity of products are effectively guaranteed, which is the maximization of the company's interests. And this effect requires managers' management level and management ability to advocate. In practical work, it is the managers who violate the rules and regulations first. As long as "state officials set fire, people are not allowed to light lamps" is an important factor that causes the company's systems and regulations to be unable to be implemented or poorly implemented. Some managers are hard to be honest, so hello, I am good, and everyone is good. Provisions exist in name only and become a decoration, which is a long-term management problem of the company. Therefore, the maximization of the company's interests is the maximization of the same interests, which is the promotion of the company's management model. 3. Maximizing the interests of enterprises. As the sales department, it is more important to maximize the profits of the company. As the window department of the company, the sales department is the most direct department for the company to generate profits. Realizing the maximization of the company's profits is also an important aspect of maximizing the interests of the company. "Only profit can survive", when sales largely determine the profit creation of the company, as a sales department, our purpose is also: how to maximize the company's interests while ensuring profit maximization. The development of the sales department can not be separated from the nature of pursuing profits, and as an independent department, the sales department can not develop independently without the company as the center. Today, how to solve the problem of better marketing is becoming more and more popular, and we will continue to pay attention to its development and application connotation. The solution is that the sales ideas and experiences are gradually integrated from the traditional sales field of destination customers to the sales field of guiding customers to change. At present, the competition of similar products in the market and the application of innovative marketing will inject new contents and ideas into the process of solving the sales plan, which is expected. We should fully absorb the positive elements of various sales methods to improve our sales methods and thinking, and make suggestions for the survival and development of the company. Fourth, to maximize the interests of the enterprise, as a member of the enterprise, we should advocate the "outside circle and inside" character. As the external window department of the company, each of us should learn the "outside circle and inside" character in sales strategy and internal management of the company. In my hometown, pebbles are very common stones. You can see it at will by the river and at the bottom of the river. When I was a child, I often went to the river to play with water, but I didn't like them. It was too hard to walk on pebbles. Pebbles are really hard enough, and the smoother the surface, the harder the interior is. Looking back today, apart from the good memories of childhood, I have some life feelings about pebbles. That is, should people also show their inner character like pebbles? It is not a simple matter to make the outer circle inside. We need to make some efforts in life and study. Only by continuous exploration and in-depth understanding can we finally understand the mystery. In the usual sales work, we should have the character of "outer circle and inner side". In the process of receiving customers, you should have strong thinking ability. The so-called excircle does not mean that you are very cunning and sophisticated in front of customers, nor does it mean that you have one thing to say and two things to say in front of customers. Instead, when explaining products to customers, we dare to admit our shortcomings, but emphasize our advantages more. I remember that when General Manager Tian came to hold a departmental meeting for the sales department, he said: "When explaining our projects, we must first stand on a high level. In response to questions raised by customers, on the one hand, we will not shy away from our shortcomings. On the other hand, we must tell our bright spots and advantages and make up for our shortcomings with our advantages. When customers mention our comparison with other projects, This passage also inspired me deeply. In the later sales work, I insisted on starting from the customer's purchasing psychology and thinking for him. Only in this way can the customer really feel that you are his real property consultant, not just a salesman who sells products. The so-called internal company is to strictly abide by the internal company rules and regulations and be humble to the excessive demands put forward by customers. For example, when the excessive demands of customers conflict with the interests of the company, we should insist on protecting the interests of the company and not casually agree to the unreasonable demands of customers for our own performance and harm the interests of the company. This party means that the founder is not right. That is to say, no matter when and where you are, you should stick to a belief in your heart, have your own understanding of things, and don't go with the flow easily. Small things are just that, and you can't be vague in front of major issues. While showing the excircle, you should also let people vaguely appreciate the inner side in your heart. The company is a company of all employees, and the interests of the company are also the interests of all employees. The company's interests are above everything else, which is not only a slogan, but also the enterprise spirit of employees and enterprises sharing weal and woe.