How to do building materials marketing

First do building materials marketing and high-tech products to create unique product advantages.

1. The sales of building materials are mainly divided into two modes: large customers and individual customers. No matter which channel it is, it is basically these two modes, so salespeople need to select customers first. Classify customers according to the actual situation of their own company and list their intentions.

2. For the sales of big customers, it is not as simple as showing samples to others, but giving a reasonable application plan. Through this scheme, the building materials will be packaged and sold, so that customers can see a final effect and the actual input-output ratio. If you don't have this ability, you can cooperate with the company to talk about customers.

3. If the company is strong enough, you can show the scheme to customers together with the designer, and the designer will show and answer questions to fully demonstrate the strength of your company. Let big customers feel at ease with themselves. After all, the same kind of building materials will not be too bad, and the company's biggest competitiveness lies in its soft power.

The rest of the marketing methods

In addition to large customers, the other category is small customers and individual customers at the retail end. This kind of customers is characterized by relatively small demand, but there are many varieties, so it is aimed at this kind of customers. To be more detailed, try to complete the variety and explain it patiently. Let them know the difference between your products and the advantages of selling them in other homes, and let them sincerely want to buy your products.

For small and medium-sized customers, don't take it lightly or attach importance to it, because for small customers, there may be great development in the future. If you can grow up with him, it will be beneficial in the future. As for retail customers, your products will make them like it. The service makes them like it, and there is no reason not to choose you. The effect of word-of-mouth is much better than that of simple advertising.