Good wine needs no bush. What is the marketing concept?

"The fragrance of wine is not afraid of the depth of the alley" belongs to the traditional marketing concept. "Good wine is not afraid of the deep alley" is a word of mouth based on the advantages of products or services, which is better than glamorous shops and bluff advertisements.

The most important word of "the fragrance of wine is not afraid of the depth of the alley" is "fragrance". For wine, the aroma is:

From the customer's point of view, fragrance is an experience, from which we can feel the quality of products.

From the enterprise's point of view, incense is a free business and an integral part of wine, but it also has free attributes.

From the perspective of communication, fragrance is a clue, and customers take the initiative to explore the behind of the clue.

It reflects an active and passive consciousness problem in marketing. Now many enterprises have a sense that as long as my products are of high quality and low price, people will naturally come back to buy my products without too much publicity or just a little publicity. In fact, if enterprises have this mentality, they will often suffer big losses, and the quality of products has been recognized by consumers, which is just a reason for consumers to buy.

Good quality products can only bring material satisfaction to consumption, while good brand products can not only bring material satisfaction to consumption, but also bring spiritual enjoyment. In today's relatively saturated material culture, consumers need spiritual and cultural needs more. Especially for China, a country whose face is bigger than the sky, an excellent brand is not only a representative of excellent quality for Chinese people, but more importantly, it can support the "face" of Chinese people, and an excellent brand is a necessary and sufficient condition for consumers to buy.

Marketing is divided into traditional marketing concepts and modern marketing concepts.

Wine is not afraid of the deep alley, which is one of the typical traditional marketing concepts, that is, the product concept. Its conceptual premise is "things are of high quality". As long as my products are of good quality, I am not afraid of not selling them. This concept was born in the United States around the 1920s, mainly under the seller's market conditions. The disadvantage is that it is not appropriate to focus on products rather than market demand, and marketing management lacks foresight, only seeing the good quality of its own products and not seeing the changing market demand, which leads to the enterprise's operation in trouble.