Who knows the background of CCTV host Wang Wenhua?

If winter comes, can spring be far behind (from Xinhua News Agency)

Xinhuanet Beijing September 1 1 There are still 20 days before "October 1st". Some big-name columns of CCTV have begun to elaborate various spiritual feasts for the National Day holiday, especially Qu Yuan's Miscellaneous Talks, which is deeply loved by the audience.

Qu Yuan Miscellaneous Altar is one of the brand columns of the Literature and Art Department of CCTV, and its ratings have been in the forefront of CCTV for many years. What unique skills did Qu Yuan's Zatan prepare for the "October 1st" holiday? In order to understand the secret of Qu Yuan's success.

Recently, the reporter interviewed Wang Wenhua, the host of the famous Quyuan Zatan in the Art Department of CCTV.

Presided over Qu Yuan Zatan 12 years. It is not too much to say that Qu Yuan Za Tan is the product of Wang Wenhua. Wang Wenhua teased and said, "Ho ho! Then don't I have two children? However, this' child' worries me more! On May 8 this year, Qu Yuan Miscellaneous Altar was changed to a weekly program. Compared with the original, our workload has increased fourfold! Coupled with the work of the TV bookstore and the South-to-North Transfer Project, I have almost become a camel carrying heavy loads every day for 365 days a year, a' TV camel'. In fact, friends who know TV will say that we belong to the' camel'. "

Wang Wenhua worked as a soldier and was later admitted to the Art Troupe of the Political Department of the Air Force. From 65438 to 0982, she began to set foot in TV and hosted some places' Spring Festival humorous evenings and other literary evenings. After changing jobs, Wang Wenhua was assigned to the Central Commission for Discipline Inspection for disciplinary inspection.

199 1 year transferred to CCTV as a literary soldier, presided over Qu Yuan's miscellaneous altar and directed the TV bookstore.

From "members of the cultural and art troupe" to "discipline inspection cadres" to famous TV cultural program hosts, these titles always make people feel irrelevant.

But in Wang Wenhua's view, apart from "earnest", there are three words of "strictness"-"preciseness, strictness" and "strictness". She believes that discipline inspection is a philosophy, the highest philosophy in life. It at least lets people know that life is a down-to-earth, down-to-earth and careless knowledge. People understand the peace and plainness of life, and also understand the simplicity, simplicity, truthfulness and happiness hidden behind peace and plainness. Therefore, Wang Wenhua often said to her daughter: Do things pragmatically, one step at a time; Be honest, be strong, be yourself, be quiet and not arrogant. This is the difference between Wang Wenhua, who has done discipline inspection, and some other literary hosts.

Quyi is the crystallization of thousands of years of traditional culture in China. Acrobatics is the most unique and popular flower in the garden of literature and art, both of which are the most popular and accepted art forms by ordinary people. In this regard, CCTV's "Qu Yuan Zatan" column also has some innate advantages.

But "winning the sky" is not necessarily "unique". If there is no innate advantage of "conditioning", it will still not be a climate. Wang Wenhua said very seriously: My responsibility and my heart and blood are pinned on the day after tomorrow's conditioning. Quyi is a popular art, and our form is "earth", but there is real gold buried in the earth. Therefore, we can change from "vulgar" to "elegant"; Our starting point is not high, which gives us room to climb up. Our program can't be perfect, but it can make the program interesting, interesting, lasting appeal and tasty, so that the audience can watch, think and chew, and have some ideas after reading it!

Therefore, as a director, Wang Wenhua did it himself from planning, topic selection, actor selection, bibliography selection, combing books and love letters with actors, characterization, dancing, computer switching, recording, synthesis and broadcasting. For more than ten years, in order to do a good job in Quyuan Zatan and TV Bookstore, overtime, overtime and even all-night work have become her daily routine, and there are almost no Sundays and holidays. "No way, the audience loves to watch this program, and the leaders also attach importance to this program. If we don't have to work hard, don't say sorry for such a good environment, even we are sorry! Serving the audience and serving the society is the unshirkable responsibility of our TV people. " Speaking of which, Wang Wenhua's slightly tired eyes are full of firmness.

Some TV peers commented that Qu Yuan's miscellaneous altar is "seeing the big with small, winning more with less, and soaring with low"-"The works are small and have great connotations; Less people and more information; Low cost and high ratings. " It's not easy to make a TV program, and it's even harder to make a Quyi acrobatic program lasting for a long time. Maybe it's his personality-Wang Dao's integrity is famous all over Taiwan. Because of this, many people regard her as a confidant.

Wang Wenhua said: it is easy to do without fame; It is not so easy to be honest all your life. To paraphrase, it is easy for a person to be honest once, but it is difficult to be honest all his life. I am a person who wants to be honest and open all my life. So, sometimes I feel really tired and want to lie down. Sometimes, I feel so bitter that I want to give up. But suffering is nothing! Tired is nothing! Isn't the value of our labor and the spark of life shining on the screen with the programs we run? The melting pot of the army makes me strong; The rigorous office life of the CPC Central Commission for Discipline Inspection has injected me with the genes of loyalty and hard work. My mother's teachings are imprinted on my mind-when I was three years old, my mother was paralyzed in a hospital bed. She warned me: "It's a man's duty", "Learn more things, others can't take them away", "You should get up early to catch up with the rushing things ..." I remembered my mother's words, really. I have been working until now. As soon as I heard what was on there, I went with my equipment. When others reacted, I took it back early. Last year, david copperfield came to China to perform his magic. Before the performance, he only arranged for an hour to be interviewed in front of many domestic media. And our Qu Yuan Zatan took twenty minutes. Before the interview, he said: "It's amazing to come to China 12 years!" "All the fish were caught by Qu Yuan's miscellaneous altar in China!" Haha, in fact, he may forget that China is the hometown of Quyi!

Quyuan Miscellaneous Altar, formerly known as Quyi Acrobatics, was a Quyi Acrobatics column 12 years ago and also belonged to the Art Department of CCTV. However, the ratings were very low at that time, and CCTV had planned to cancel it. Later, Wang Wenhua and the director worked together to completely transform Quyi acrobatics into a miscellaneous altar in Quyuan. Since then, there have been brand-name programs on the screen, which have also consolidated a group of loyal audiences.

In fact, as loyal viewers, they tend to pay attention to the screen.

Wang Wenhua was named "Five Good Daughters-in-Law" by the Family Committee for many times. She said: "The Family Committee rated me as a' five good daughters-in-law', which is their concern and support for our work and family. At work, I am a director, host and producer; I have been a wife, a daughter-in-law and a mother all my life. I have my in-laws in their seventies and eighties and a teenage daughter. My husband works in Japan all the year round. For more than ten years, my in-laws and I have been living together. We get along well and cooperate with each other tacitly. My mother-in-law and daughter-in-law respect and love each other, not to mention quarreling, and even her face has never been red. "

The life of a TV host is very hard. Once, Wang Wenhua was not at home on business, and the child broke his arm at school, which was very serious. The school sent her to the hospital. Grandparents are extremely anxious at home, and they don't know which hospital the child is lying in, and there is no one around. As it happens, Wang Wenhua came back by the last flight that night-he was eager to be the post-editor of the program, and he didn't know something had happened at home. That night 12, she got the news and rushed to the hospital directly from the airport. The doctor had put the child in a plaster. The child was lying alone in the hospital bed. When Wang Wenhua came back, he quickly covered his face with a sheet and was afraid to see her. The child's first sentence is: "Mom, I'm sorry that you are so busy and I have given you so much trouble."

"There's nothing I can do. I was forced by TV and Qu Yuan. " Wang Wenhua smiled, "Quyuan Miscellaneous Talk" is limited to Quyi and acrobatics. In order to meet the growing appreciation requirements of the audience and to be in an invincible position in the competition, we have to write a full article on' new, strange, different and special'. As the saying goes: no one has me, no one has me, and no one is better than me. In terms of artistic innovation, we never lick the steamed bread chewed by others, and always try to find another way. "

On Wang Wenhua's program list, there are a series of programs that are particularly popular with the audience.

Programs such as "Learning Art in Lausanne" have already broken through the traditional cross talk framework; They not only have the potential of sketch itself, but also learn from the essence of sister art; The "Five Golden Flowers" broadcast at the party in the first month of 2000 were actually five mothers-in-law with different styles-"They" each showed their magical powers, and they combined Northeast Errenzhuan, pop songs, Guangdong Cantonese opera, martial arts, ballet and "Errentai" with the program, which was loved by the audience. After studying in Lausanne, Wang Wenhua and his colleagues launched a series of programs, such as smart audience sitting, Xinjiang girl, careless thoughtful, donkey riding and other new faces recognized by the audience, which made the audience pay more attention to Qu Yuan's miscellaneous altar.

In terms of program quality, Wang Wenhua and his colleagues always polish and climb step by step, constantly innovate and ensure famous brands. In their view, change is the requirement of the times; Change is the road to success; Innovation is the result of creation. It is the consistent goal of Qu Yuan's miscellaneous altar to let the audience enjoy the beautiful art. As the host of the column, Wang Wenhua kept in mind the requirements of Taiwan leaders, and his hosting style was always cordial, plain, natural and atmospheric, which was also recognized by the audience.

This is an era of talent competition. For the TV industry, whoever has first-class talents can make first-class programs and have first-class TV viewers.

Wang Wenhua said: "We rely on capable people, unite the elderly, train successors, and go all out to introduce one new person after another. Perhaps this is one of the reasons why Qu Yuan's miscellaneous altar has been loved for many years. We have a group of professional writers all over the country, established many creative bases, and are backed by a large number of fans of Qu Yuan's gossip. Mr. Xia Yutian, Chairman of Wuhan Federation of Literary and Art Circles, recommended Wuhan Post Art Troupe to us. I found that this group is very dedicated from top to bottom, so I began to cultivate and package them. They performed a series of programs such as Vegetable Dance, Three Bangs and Drums, Hubei Xiaoqu and Dance Three Drums, and were sent to Canada, Ukraine and other countries for cultural exchange performances. They also participated in the World Folk Art Festival held in Poland in 2000 and won the group award and the best performance award, which was welcomed by domestic and foreign audiences. "

Studying art in Lausanne is a very popular project. Lausanne is a typical representative of Qu Yuan Zatan's new talent strategy. Wang Wenhua remembers: Lausanne is a Tibetan actor. He studies dance and is good at imitation. All his unique skills were performed at other parties, but they didn't leave any impression on the audience. Later, we took care of him in all directions. First of all, he changed his name from "Yang Hong" to "Lausanne" in Tibetan to let everyone know that he is a Tibetan from Tibet. Showing the talents of Tibetan compatriots and expressing the essence of the nation will naturally produce heavyweight works. From the name of the program to the costume, from the performance to the characters, to where his program is recorded in the studio video, and where the post-production and editing synthesis are placed, it has been carefully designed. Including the Tibetan robe that Lausanne wears the most, I borrow it from him every time; We let his partner Bolin play his teacher, Lausanne play the student, and the student learns from the teacher. The teacher speaks clearly, but when it comes to the truth, it is a fool. Students surpass the teacher everywhere and improve the interest of the audience. This project is very successful! Lausanne became popular, and he became an art star loved by the audience. Although Lausanne has been dead for several years, Qu Yuan Zatan and the audience have not forgotten him.

Nowadays, Qu Yuan Miscellaneous Altar has been one of the "Top Ten Film Teams in China" and won the first prize of national excellent program and excellent column award for many times. Wang Wenhua won the Golden Microphone Award, one of the top ten producers in China, was awarded "Excellent party member" by the State Administration of Radio, Film and Television and the Central Working Committee, and was awarded as a representative of "Virtue and Art" in the art world. These gains are all praise for efforts.

In the months when SARS was raging, in order to enrich the spiritual life of the audience, CCTV adjusted the broadcast time of some literary and comprehensive programs, and Qu Yuan Zatan was changed from once a month to once a Friday. It can be said that Wang Wenhua and his colleagues have been "out of breath" because of such broadcasting frequency. Usually, Wang Wenhua is in charge of three columns, and her staff has only two full-time employees, plus one temporary employee. As far as these two and a half pillars are concerned, it is conceivable that it is difficult to support three famous brand columns that are influential throughout the country.

No, the National Day Golden Week is coming again ... Wang Wenhua, who has always regarded the audience as friends, said, "Let me reveal something. During the National Day holiday this year, I will see Qu Yuan's gossip every day. We have prepared many excellent programs, such as the Eagle of the Three Gorges, instrumental sketch blowing, magic show musicians, hand shadow play, and miscellaneous singing, to repay the audience. " Indeed, aspiring TV people will think so in return for the audience.