With the development of electronic media, paper media how to deal with?

Abstract: With the development of science and technology, information dissemination methods are constantly updated, especially the emergence and development of network media to the newspaper as the main paper media has brought great challenges, paper media how to cope with the challenges out of the dilemma has become the focus of social research. This paper mainly analyzes the development status quo of paper media in the current era, explores its comparative advantages with network media, and then puts forward some strategies suitable for the development of paper media. \x0d\\\x0d\ Thesis Keywords: network era paper media strategy analysis \x0d\\x0d\ I. In the background of network communication the development status of paper media \x0d\\x0d\ In recent years, the popularization of the new media to the traditional media has brought a greater impact. Especially since the emergence of network communication, the paper media represented by the newspaper inevitably entered the "winter" period. \x0d\ December 22, 2011, Beijing released the "Global Media Blue Book" reported that from 2006 to 2010, the Internet continued to grow at a rate of more than 20% per annum, while the daily circulation of newspapers around the world began to decline in 2009, and in 2010 fell to the level of 2006; at the same time, the advertising revenue of the paper media has continued to decline since 2006, and by 2010, the paper media's advertising revenue had fallen. At the same time, the advertising revenue of paper media has been declining since 2006, and by 2010, the advertising revenue of paper media had also dropped by 24% compared with 2006. In China, the print run of newspapers and magazines has also declined since 2008, and there has been a negative growth; in 2008, the print run of newspapers and magazines in China decreased by 2.46%, and in 2009, it decreased by 6.76%. \x0d\To this end, the world's major media outlets have adopted a variety of ways to cope with this challenge: in 2005, the New York Times has cut the number of employees up to 5% of the company's total workforce, and in 2008, to stop its "New York Sun" distribution and operation; in December of the same year, the second largest newspaper group in the United States TRIBUNECo announced that it had filed for Chapter 11 bankruptcy protection; the operation of the history of more than a hundred years long the Christian Science Monitor" forced by the impact of the network media, cease publication of the print edition, changed to the network version; March 2009, the United States "Seattle Post-Intelligencer" completely stopped the operation of the print edition, changed to electronic newspapers. \x0d\ However, these countermeasures appear extremely passive in the state of rapid development of online media, and even have a number of negative impacts. In the author's view, in the new media era, the paper media to discover a road to the need to take stock of the situation: on the one hand, to analyze the defects and shortcomings of the network media communication; on the one hand, to discover their own comparative advantages, to their own strengths, to make up for their weaknesses. In order to seek their own long-term development in the new information dissemination era. \x0d\\\x0d\2, the challenges faced by the paper media \x0d\\x0d\(a) insufficient timeliness \x0d\ to the newspaper as the representative of the paper media information dissemination timeliness is not as good as the network media, even if the daily publication of a period of the "daily newspaper" has to go through a series of interviews, writing, reviewing, and other processes in order to be published. Even a daily "daily newspaper" has to go through a series of processes such as interviewing, writing and reviewing before publication. Therefore, in the wake of some emergencies, newspaper reports often lag behind online reports. \For example, after the Wenchuan earthquake in 2008, Xinhua News was the first to report accurately at 14:53 on May 12, 2008, less than half an hour after the incident; on May 8, 1999, NATO bombed our embassy in the Federal Republic of Yugoslavia at 5:45 a.m. Beijing time, Sina.com published a news flash at 6:24 a.m., while the earliest to report on the incident was the paper media People's Daily, which was the first to report on the incident. The paper media, People's Daily, only released its report at 9:44 a.m. on the same day. \x0d\(b) Information gathering and information dissemination channels, a single form of expression \x0d\ Newspapers, especially the evening papers, city papers and other citizen newspapers, news gathering, generally by the news reporter to discover the news, interview the news, and then news writing and reporting, or by the readers to provide clues, and then interviewed by the news reporter and the news release, and, the news published by the editors of the strict gatekeeper. Network communication can not only send news through the news page, forum posts, microblogs, blogs and other channels can be information dissemination, such as the 2008 "Zhou JiuGeng incident", 2010 "Li Gang incident" are through the network forums. For example, the "Zhou Jiugeng Incident" in 2008 and the "Li Gang Incident" in 2010 were first exposed through online forums. At the same time, paper media can only use text and pictures to report events, but online media can use video, audio and other multimedia forms combined with text and pictures to carry out a full range of three-dimensional reporting, in terms of visual effect is absolutely dominant. \x0d\(c) Less information \x0d\ First of all, due to the limitations of the layout, the information published by the paper media is limited, and there are not many types of information. The online media has a weaker gatekeeping degree than the paper media and a lower entry threshold for information release, so it has a very large amount of information and can send some major information in time. in 1998, the scandal of US President Clinton and Lewinsky was released through an American freelance writer, Matt Drudge, through an Internet blog. Therefore, the Internet media, because of its own few restrictions, has an absolute advantage over the paper media in terms of the amount of information. \x0d\(d) Two-way interactivity is poorer \x0d\from Xinhua's series of reports on the two sessions in March 2012, it can be seen that, for the online reporting of major news, netizens are also able to comment on events and discuss them through the Internet; take the posts of Tianya community as an example, for the discussion of the major things on the society to open the post, are able to get the netizen's feedback in a timely manner and in the network communication, the passive and receptive sides in a Moreover, in network communication, both parties are in a relatively equal and reciprocal relationship, and information publishers and receivers can be converted to each other, and the two-way interaction of information dissemination is obvious. The paper media is a one-to-many information dissemination medium, and due to the constraints of the nature of the medium itself, the interaction with the audience is insufficient, untimely, and lack of corresponding feedback, which further affects the quality of information dissemination in the paper media. \x0d\(E) information retrieval methods backward \x0d\ At this stage, the network search engine is increasingly developed, the audience in the search for information through the network is very convenient and fast, the paper media in the information retrieval has been greatly backward. \x0d\\\\x0d\three, the paper media relative to the network communication of comparative advantages\x0d\\\x0d\(a) paper media has the advantage of credibility \x0d\as mentioned in the previous paragraph, the network communication has a lower threshold, the amount of information, the transmission of both sides of the strong interaction and other advantages, however, such characteristics also bring great negative impact: on the one hand, the quality of information is not high, pornography, violence information On the one hand, the quality of information is not high, and pornographic and violent information is widespread, such as this year's "Shu Qi Incident" and the "Sexy Photo Incident" in 2008, which are all vulgar information sent out through the Internet; on the other hand, false news is prohibited in the network communication, because there is a lack of an effective management system to regulate the network communication for the time being. On the other hand, false news has been banned from the Internet because of the temporary lack of an effective regulatory system for Internet communication, which has allowed false and forged information to circulate. \x0d\and newspapers are different, newspaper distribution and operation of a long history, globally, for the newspaper operation of the management system is very mature, coupled with China's newspapers and magazines are mostly used in the cause of the management of the way, each administrative region there are party newspapers and magazines under the mastery of the formation of a large-scale media group, coupled with a comprehensive management approach, accountability system are so that the credibility of the newspaper-based paper media greatly enhanced.