Traditional Culture Encyclopedia - Traditional stories - Please specify the impact of e-commerce on traditional business transactions.
Please specify the impact of e-commerce on traditional business transactions.
E-commerce is a business activity using microcomputer technology and network technology. E-commerce in a broad sense is defined as using various electronic tools to engage in business activities; In a narrow sense, e-commerce is defined as mainly using the Internet to engage in business or activities. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G) and O2O.
With the rapid development of B2B and B2C business models and increasingly mature systems, e-commerce, a brand-new business model, is impacting traditional enterprises that rely on offline sales growth. For the FMCG industry, e-commerce has been rapidly integrated into it, which has brought great changes in management and service to these industries. Compared with some mechanical industries, such as fag imported bearings and other traditional mechanical industries, online sales will inevitably find a way to meet their own industries. The popularity of the Internet and the growth of netizens are the direct factors that affect the upgrading and transformation of enterprises. As more and more enterprises move their products to the Internet, we have to think about what impact e-commerce has brought to traditional enterprises.
Impact 1. E-commerce broadens the management mode of enterprises. It takes effort to move from offline to online.
Software support: computer, network cable, platform application software, etc. And enterprises also need to be equipped with specialized e-commerce personnel to engage in online transactions. Compared with the sales of offline salesmen, e-commerce can achieve "a scholar stays at home and is well known in the world", relying on the timeliness of network resources to better seize the opportunities and markets, thus providing enterprises with ways to expand product sales. Impact 2. E-commerce has expanded the market for traditional enterprises. Traditional enterprises are limited by the regional market and operating time, so it is difficult to further expand their market share. Nowadays, relying on the Internet as a resource pool, enterprises can better segment markets and people, and can carry out targeted advertising and product promotion, so as to obtain more accurate customer information and achieve the purpose of expanding sales.
Impact 3 E-commerce reduces the production and processing costs of enterprises. In order to expand the market, some enterprises with the same products will gather online to attract consumers, and these enterprises themselves may be producers or buyers. More enterprise information collection and mutual benefit provide them with more opportunities to choose high-quality and low-priced products, thus reducing the production and processing costs as producers.
Impact 4. The development of e-commerce has also brought certain business risks to enterprises. The development of everything is two-sided. While seeing the benefits brought by e-commerce, we should also think that e-commerce will bring certain business risks to enterprises. These are embodied in: the security of online payment, fierce competition in the industry caused by low-price promotion, blind promotion of products, hard landing, poor online customer experience, promotion bottleneck and so on.
With the arrival of e-commerce, we should recognize its real advantages and disadvantages, foster strengths and avoid weaknesses, and let it create greater value for our traditional enterprises!
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