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What is the core theory of marketing?
The "controllable factors" for enterprises to meet the target market demand are summarized as four basic variables: product, price, distribution channel and promotion. "4P" combination or marketing has become the core theory of modern marketing management.
The big marketing theory, namely "6P" organization, adds two P's to the traditional "4P" combination, namely political power and public relations, which is the new development of modern marketing theory.
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