How should alcohol e-commerce develop?

It is inevitable to develop alcohol e-commerce. Engineering students to wine experts have been dealing with wine for more than ten years. However, Zhao Fan, who was born in engineering, won his recognition and respect in the industry with his high understanding and practical actions on wine and industry. "The rich connotation of wine attracts me. There is only one reason I am engaged in this industry, that is, I like it. " At the beginning, a bottle of 1994 Italian wine opened the door for him to enter the wine world. In Zhao Fan's own words, it was this bottle of wine that opened my eyes. It is very fragrant, delicate and smooth, just like a flower blooming in my mouth. That is, from then on, Zhao Fan left a stable and high-paying job and devoted himself to the wine industry. As the first and only holder of the degree certificate of famous British wines and spirits in China, Zhao Fan said that the process of obtaining the certificate was not as difficult as expected, but it was not easy either. After a year's examination, besides the basic knowledge of wine theory, he also deeply understood all kinds of comprehensive knowledge behind it, including the market and the whole industry. Zhao Fan, who is now the vice president of Net Wine Network, quipped that his working relationship makes him often responsible for wine selection abroad, and he himself is a drinking buddy, which is really something to be happy about. Enhance the core competitiveness of online wine network. The online wine network, which has just been launched, is committed to building the first high-end liquor e-commerce platform in China and is currently in a stable state. Prior to this, in the trial operation stage, professional companies invited from outside provided technical support for the website, and the products sold were also from domestic suppliers. After a month or two, we found that this mode of operation was not optimistic. In Zhao Fan's view, in order to make the website develop in a good direction until it succeeds, it is necessary to enhance the internal core competitiveness. It is bound to require alcohol websites to have the ability of self-management and independent operation, whether it is to set up a technical team or offline product selection, as well as marketing promotion. Talking about the reasons why the online wine network positioned its products as high-end wines, Zhao Fan said that at present, many e-commerce websites of alcohol mainly focus on the low-end market, and wine is more regarded as fast-moving consumer goods, while the high-end field is still blank. Things always have two sides. E-commerce, which mainly sells low-end products, has its advantages and difficulties. At the same time, e-commerce mainly selling high-end products naturally has its own characteristics and troubles. Both low-end and high-end have their own advantages and disadvantages. According to Zhao Fan, 90% of the high-end wines in the online wine network, and the rest are a few low-end products. In fact, even people who often consume high-end wine will buy low-end wine, such as holding large parties and wedding banquets. At this time, customers will choose wines with lower prices. "But the price is low, but it can't reduce the quality. Our principle is to ensure that wines with a price exceeding 65,438+000 yuan have a very high cost performance. " Zhao Fan said. "In terms of wine storage, it can be guaranteed that all of them come from constant temperature wine warehouses." In recent years, when making blind comments on many magazines, Zhao Fan also saw that many domestic wine merchants could not guarantee good storage conditions of wine, which affected its taste. As a member of the British Wine and Spirits Society and an international lecturer at Bordeaux Wine Institute, Zhao Fan also has unique views on wine education and training. He believes that many institutions are now conducting wine education and training, which is expensive, but often unprofitable. Now, in addition to online wine trading, online wine training classes will be set up to solve the problem that many office workers can't attend classes on time because of working time restrictions, and the tuition fee will be reduced by half compared with physical teaching. Reason is more important than sensibility. Zhao Fan, who has regarded wine as a career, talks about the future. He thinks people can plan their career, but they can't. Faced with the chaotic domestic liquor market, Zhao Fan said that it would be a good thing if the industry could devote itself to this field and really participate in doing a good job as a liquor enterprise, even better than other unfair similar enterprises. In the wine circle, Zhao Fan drinks every day. He likes French champagne, Burgundy and Italian wines, while New World chooses South African wines. "If it is only interest, then the perceptual experience and understanding of wine is better than rationality; If it is a profession, then strong rational logical thinking is particularly critical. " Zhao Fan shared his wine tasting experience. Just as Zhao Fan loved listening to progressive rock music in the 1960s and 1970s, "Just as I liked sweets when I was a child, so did the process of drinking wine. When I first came into contact with it, I preferred something stronger. As the frequency and quantity of drinking accumulate to a certain extent, you will fall in love with deep and complicated wine. "