Work Plan for E-commerce Operation in 2023 (5 selected articles)

How to write the work plan? Many people have no experience in writing a work plan for the first time. Here I will show you the friends who need to sort out the work plan for e-commerce operation in 2023 (selected 5 articles)!

Article 1: Work plan for e-commerce operation in 2023. About store operation:

1. key points of operation: product quality has undoubtedly established a kind of trust in the hearts of consumers, which is of course the key to product quality. You also need to have a good image in front of consumers, and you need to be more beautiful and generous in page design. It is more important to grasp favorable resources on the basis of practicing internal strength. Nowadays, buyers are becoming more and more mature and rational. Under the premise of traffic, we should conscientiously do a good job in the store, and then introduce more high-quality traffic through multiple channels to improve the conversion rate. Track customer membership information, make as many customer return visits as possible, and establish membership information. Establish a reputation for repeat customers. Make advance notice information announcement before large-scale activities.

2. Marketing Tactics: Overall marketing strategy: focus on the promotion mode of Taobao system, tap potential hot-selling products and vigorously promote them, use hot-selling products to promote overall sales, optimize all aspects of sales, establish the company image, try to avoid customer service communication costs, and gradually establish a reputation. Product marketing design: there are two types of products in overall marketing, sales-driven and profit-contributing. Sales-driven type should consider the purchase volume of products, and make small profits but quick turnover in product profits; Profit contribution should consider factors such as product brand and competition to ensure the profit of overall marketing. According to the 82 principle, 80% of our traffic is brought by 20% of pull products, and 80% of our sales performance is brought by 20% of profit-contributing products. Product marketing is divided into three stages: cultivation period, growth period and maturity period. We should give full consideration to the herding effect, find all promotion methods that can quickly stimulate the sales of new products, and realize different values in different periods.

3. Cultivation period: including product selection, product design and product promotion layout. Product selection is to determine the product range from three aspects: data analysis, customer feedback and market search. After determining the appropriate product, take photos, describe, design and release the product. Product promotion layout is to design and implement the promotion business of products in the incubation period, and promote them through all-round promotion methods such as hot-selling product collocation, description and promotion of other products on the website, through train promotion, Taobao gang promotion and off-site promotion.

4. Growth period: refers to when the product sales are stable and can be naturally driven by customer search and through train, the main work in this period is to consolidate the promotion of products and impact the top ten popular searches in Taobao.

5. Maturity: It means that the product is in the top five sales of similar products. Through the natural flow of search, it can be seen from the top five that the product sales can be stable. The main work in this period is to promote the sales of the next hot-selling product through collocation and description. Improve product linkage and increase customer unit price.

6. Customer maintenance strategy: customers are divided into steel wire customers and ordinary customers. Wire customers should be closely bound by QQ group or Want Want group, so that they can become the first buyers and word-of-mouth promoters of our new products. Ordinary customers can attract customers' secondary consumption through regular mail or SMS marketing. (Customer service personnel are required to fill in)

7. Product price marketing strategy: try not to carry out price war marketing, VIP system can discount old customers, which is fair to everyone. The minimum discount for normal sales in the mall is not less than 30% (except for gold rush, double 1 1 promotion).

Shop decoration, first of all, to solve the internal visual design, page design is very important. It is necessary to give consumers a clear and definite page design effect, and then give a paving promotion method to enhance popularity, increase collection and improve conversion rate in a short time.

Chapter II: The work plan of e-commerce operation in 2023 is guided by the guiding ideology of "double promotion" of "continuously improving operating conditions and continuously improving service quality" of property management companies. The Operation Management Department is guided by the company's administrative management system and quality management system documents, and aims at service, coordination, supervision and guidance, and fully implements and strictly implements them to ensure the realization of the company's various management objectives. Therefore, according to the actual situation of the company, the 20__ annual management plan of the operation management department is formulated.

In 20__ _, the Operation Management Department comprehensively planned and described the work objectives of the past year from six aspects: plan management, quality management system control, quality management, training management, complaint handling and legal affairs management.

I. Plan management

Planning management is an important means to ensure that the company's business indicators and management indicators are completed on time. Therefore, the operation management department will strengthen the planning management function in 20__.

1. Plan management of business indicators. Combined with the financial management department, strengthen the budget and final accounts management of all departments of the company, ensure that the operating conditions are always under control, and integrate and feed back to the relevant responsible persons at the beginning of each month.

2. Management indicators management. Taking the management plan as a breakthrough, determine the work content, objectives, responsible persons and completion time, strengthen performance management, give specific completion time to those who fail to complete the work plan, and give corresponding economic and administrative penalties.

3. Improve the performance management system. Cooperate with the human resources department to improve the performance management system, make the objectives, indicators, performance and salary closely linked, regularly assess, and strictly implement and implement. According to the actual situation of the company, establish an unplanned reward system to stimulate the enthusiasm of employees and increase operating income.

Second, the quality management system control

On the quality management system, through the integration of the quality management system, the service standard in line with the principle of living in a safe house is established, so that the quality service of the property runs through every community, the property management of each community is greatly improved on the original basis, and the rapid development of Fu Mei real estate is promoted. At the same time, with the continuous expansion of the company's business scope, the corresponding commercial property service standards and requirements are formulated in combination with relevant departments to meet the needs of the work.

Specific measures:

(1) Strengthen the implementation of quality management system documents, conduct regular assessment, standardize the work processes and standards of various positions in the company, and continuously improve service quality.

(2) Formulate service standards and requirements for off-system services such as commercial streets and expand the scope of services.

Third, quality management.

1. Integrate the company's quality management system, improve the processes and standards of the management system, conduct trial, evaluation and revision, establish a higher service platform and improve service quality.

2. In conjunction with the Human Resources Department, set up written test questions and on-site assessment items in different positions for systematic assessment, fully understand the weak links in the service process, and require responsible departments to make rectification within a time limit and formulate corrective and preventive measures.

3, strengthen the assessment and guidance of the management system of each department. The Operation Management Department plans to cross-audit projects in one region and projects in another region once every quarter, so that each project can be both the auditor and the auditee, fully grasp the system norms and standards, and ensure the realization of service quality standards.

4. Focusing on the satisfaction of the owner, adjust the working methods, put yourself in the other's shoes, carry out refined service projects, and constantly revise the system documents to improve the service quality.

Fourth, training management.

1. Establish a training assessment mechanism to ensure that the training of each post reaches the set goals.

2. Broaden the training content: make full use of Kangju Property's own resources, broaden the training ideas, communicate with relevant real estate departments in time, use the accumulated practice of Fu Mei Real Estate for many years, and combine the training needs, and ask professionals to enrich the training content by presenting cases, explaining professional knowledge, and operating on the spot.

3. Quantitative management of training performance. Evaluate the training in different forms, and evaluate the training performance to ensure the training effect. And realize multi-party cooperation to form a smooth and efficient coordination mechanism and training system.

4. Integrate the training concept:

1) Integrate various effective training methods, skills and tools;

2) Integrate the available resources inside and outside the property to serve the training;

3) Through integration, training becomes a communication tool, and the training concept is maximized.

5. Strengthen contact with the outside world and take the lead in foreign training and promotion training. Cooperate with professional training institutions to develop relevant training courses, expand employees' ideas and horizons with the help of famous teachers' training, and enhance the overall sense of competition.

Chapter III: Work Plan for E-commerce Operation in 2023 With the comprehensive popularization of the network, the establishment of the e-commerce department has become an inevitable trend of our company, so the company also plans to complete the establishment of the e-commerce department in the middle of this year.

I. Reasons for the establishment of the Ministry of Commerce

1, the cost of e-commerce is low, which saves a lot of intermediate links in sales;

2. E-commerce is directly oriented to consumers, and information feedback is timely;

3. Extensive contact groups and developed networks make the company's products reach consumers all over the country;

4. Enhance the company's popularity and increase the exposure of the company's products;

5. Wide distribution channels and easy promotion; (Shuxin tea industry is more than 6 million, Zhuyeqing has not been promoted for more than 2 million, and Sipu tea100000) JD.COM

6. Taobao Tmall, JD.COM Mall, Paipai.com, Dangdang.com and other online shopping platforms have been deeply rooted in people's hearts.

7. The company website and Weibo need special personnel to manage and maintain, and the major portals also need professionals to promote them.

Second, the responsibilities of the Ministry of Commerce.

1. Optimize the company's network image, manage and maintain the company's website, update it in time, and provide technical support.

2. Build, operate and manage third-party distribution platforms such as JD.COM Mall, Taobao and Tmall.

3. Expand the online distribution platform and complete the construction of online sales channels.

4. Manage and maintain the Weibo of each enterprise, increase the popularity of Weibo, and update it every day. Send soft articles and company news in major forums and portals to expand the exposure of enterprises.

5. Cooperate with the Marketing Department to complete product design and modification of advertising pictures.

Department responsibilities:

1, the company's e-commerce operation and sales plan execution, responsible for sales and ROI to formulate an executable operation plan around sales targets.

2. Maintain the normal operation of the company on e-commerce platforms such as Tmall; Implement the work of each position according to the operation plan; Promotion, event planning, marketing, etc.

3. Take customers as the center, bring sales drive through operation, and enhance product and brand influence, user and service experience, etc.

4, data analysis and mining, market analysis and users, competing products; Provide effective reference for the company's new product development and strategic layout.

5. Establish workflow and system management system in the operation department, and cooperate with other departments to realize standardized process management and KPI assessment.

6. Be responsible for the expansion and management of the network distribution channel system; And the implementation and management of other e-commerce platforms in the later period.

Chapter IV: Work Plan for E-commerce Operation in 2023 1. Grasp the management of enterprise managers and strive to build a professional management team.

We will continue to implement the refined management of business managers, improve the performance level of business managers through multiple channels and ways, cultivate their organizational leadership ability, and give full play to their management and supervision functions in grassroots outlets.

1, is to continue to adhere to the business manager meeting system. Continue to hold regular meetings of business managers every month, constantly enrich the form and content of regular meetings, improve the refined management of business managers, point out the work focus and direction of business managers, improve their business management ability and skill level, and achieve the fundamental purpose of consolidating, learning and improving business knowledge and strengthening risk internal control management.

2. Continue to conduct all-round training for enterprise managers. Continue to implement departmental linkage, regularly organize business departments of all lines to train business managers in business knowledge, risk prevention, performance of duties, etc., so as to promote the double improvement of business level and internal control strength of grassroots outlets. Regularly evaluate the business manager's ability to perform his duties, and help the business manager complete the test organized by the provincial bank smoothly and with high standards with the help of the quarterly ability test organized by the branch, so as to improve the business manager's work level.

3, is to increase the inspection of enterprise managers to perform their duties. Strengthen the inspection of the performance of business managers. The number of institutions inspected by provincial banks shall not be less than 25% of the total number of institutions under their jurisdiction, and the annual inspection must cover the time targets of all institutions. In terms of inspection, the sub-branch will conduct on-site and off-site inspections on the performance of business managers through observation, inquiry and consultation.

4. Strictly implement the system of job rotation and entry and exit of business management personnel. Implement the job rotation plan for business managers, and perform job rotation according to the personal quality, business knowledge level and performance ability of business managers. At the same time, the sub-branch will enrich the reserve team of business managers through online recommendation, strict written examination and sub-branch discussion. For some business managers who are already on the job but do not meet the post requirements, the sub-branch will take appropriate elimination measures to adjust the post of business manager to further improve their comprehensive quality and performance ability.

5. First, further strengthen the performance appraisal system of enterprise managers. According to the Detailed Rules for the Implementation of the Resident System of Business Managers in Guangdong Branch of Bank of China (Version 20), the assessment system of business managers in Baiyun Sub-branch was revised again, so as to improve the work enthusiasm of business managers, maximize their work efficiency and ensure the steady and sustainable development of branch business by truly reflecting and objectively evaluating their work performance.

6. In order to further improve the quality of enterprise managers. Establish the feedback system of business manager's internal control information to ensure the real-time and effective communication in business manager management. Organize training and discussion at the assistant level of business managers from time to time, communicate with outlets in time, accurately grasp the real situation at the grassroots level, strive to improve the internal control management ability of business institutions, and organize business managers to carry out outdoor expansion activities from time to time to enhance the cohesion of business managers.

Second, pay attention to internal control risk management and strictly operate risks.

1 is to go all out to ensure the smooth launch of the IT blueprint. Do a good job in the reasonable arrangement of the staff in the outlets of various institutions, take into account the daily work and the training and study of IT blueprints, organize employees to spend a lot of time learning new systems and new business processes, and at the same time do a good job in following up and handling all the work at this stage, as well as do a good job in internal control and risk prevention. Further strengthen the internal control management of IT blueprints during the transition period of new and old lines, effectively synchronize business management and internal control measures, nip in the bud, and ensure the continuity of internal control management before and after going online. According to the blueprint accounting adjustment plan, cooperate with the data migration of fund business, payment business, national debt business, internal transaction, off-balance-sheet business, interest accounting and other general ledger accounts, and complete the transfer training of peripheral systems of collection and payment business. Do a good job in ideological mobilization of the whole bank, clarify the division of responsibilities, strengthen the implementation of the system, and do a good job in re-recording new and old accounts of BGL.

2. Continue to carry out routine inspections and maintain inspection and supervision. According to the arrangement of operation inspection, we will continue to carry out internal control inspection of outlets and maintain on-site and off-site inspection and supervision. Organize personnel to carry out routine inspections, video spot checks and surprise inspections on the business operations under the jurisdiction, further strengthen the inspection of RMB receipt and payment business, formulate relevant business operating procedures, standardize employee operations, give full play to the linkage role of various functional departments, and strengthen internal control management.

Third, do a good job in payment and settlement management and improve the quality of settlement.

1, is to do a good job in fund payment and settlement management. Supervise the implementation of payment and settlement account checking, improve the accounting quality of payment and settlement accounts, standardize the operation and management in accordance with relevant management regulations, do a good job in monitoring and managing the payment and settlement business of funds, prevent the risk of liquidation operation, ensure that all management indicators meet the requirements of the provincial bank and the safety of funds, and complete all payment and settlement account indicators of the provincial bank.

2. Do a good job in business training of outlets. Make full use of the joint training of branches, explain the new regulations and requirements, and ensure that the spirit of the document reaches all outlets in the first time. Organize front-line personnel of outlets to carry out RMB payment and receipt business (including anti-counterfeiting currency) training, effectively grasp the management and operation requirements of cash payment and receipt business, and improve the ability to identify anti-counterfeiting currency, compliance management awareness and service level. Organize IT blueprint cashier business training in an orderly manner according to the online process arrangement of IT blueprint cashier business of provincial banks.

3. Do a good job in business emergency drills. Continue to organize outlets to carry out emergency learning and drills on cash business, improve the emergency ability of outlets to deal with cash business emergencies, properly handle all kinds of emergencies and prevent cash business risks.

4. Strictly implement the first-line teller mount guard system. According to the arrangement of the annual anti-counterfeiting currency qualification examination of the People's Bank of China, organize unlicensed tellers to take the examination. Supervise the examiner to strengthen review, improve the pass rate of the exam, and strive to meet the requirements of front-line tellers 100% with certificates.

Chapter V: Work Plan for E-commerce Operation in 2023 1, Development

After various changes, the company's business department finally determined the director mode in _ _, which strengthened the business ability of the business department, but relatively speaking, the development efforts were lagging behind, which should be improved in the business work of _ _ _. Grasping the first-hand information in time is one of the main factors that determine the success or failure of the business. Furthermore, without keen market insight, it is easy to lose the goal and direction, and the market position cannot be improved. It has always followed the pace of the market, rather than combining its own strength to guide the market.

"Internal and external integration" is a plan to improve this phenomenon. The so-called "inside",

One is to increase the number of information searchers (2), who have certain marketing experience and can grasp the first-hand information of the industries that the company focuses on. Through the establishment of financial, government, foreign-funded enterprises and other systems of engineering files. Let the information of the business department be truly controlled from point to surface.

Two, the project information is divided into two categories: key projects and general projects, and the cooperation of technical departments can also be different step by step, so that the project can be divided into primary and secondary, and the advantages can be concentrated to strive for the success rate of key projects. This classification can first avoid the influence of low success rate caused by frequent bidding in technical departments, and then make business departments feel that some information companies don't pay attention to it, thus losing confidence in searching information.

In most cases, the business is widely planted and thinly harvested, and it begins to refer to "outside".

First, make full use of the network, and now it has entered the information age. The company was originally in the information industry, but in _ _, it didn't pay enough attention to the network, and even there was a situation that it couldn't follow up without its own website project. It is urgent to establish a company website; Then use the internet to search for information, open up a business perspective and actively participate. Some online bidding projects have equal opportunities.

Second, using the information provided by the industry, there are some successful examples in _ _ _. This resource is very valuable, but it also needs to be maintained, and communication and contact should be strengthened to make it a system and habit. There is still a deep room for expansion of this kind of resources, so we must strengthen the treatment in _ _ _. The sales staff of cooperative companies and equipment companies are potential company business personnel. This requires the company's policy in this regard to be particularly inclined.

Step 2 dig

In order to successfully complete this year's business tasks, it is necessary to tap the potential of both customers and personnel. The continuation of the old customer project and the introduction of new customers by old customers are the most important management means of the company at present. This kind of business is the embodiment of the company's strength and a reward for the company's service, but it still has deep potential. In other words, the business department should undertake the work of continuing the relationship and tapping the business potential. Visit regularly, reflect in time, and cooperate with the engineering department to do a good job of after-sales. The coordination of engineering departments is also needed here. In fact, what the business department promised was basically realized by the engineering department. Inconsistent pace can sometimes have extremely serious consequences. On the other hand, tapping the potential of personnel is a training and learning process to improve work skills, speed up work efficiency and enhance professional knowledge. I study professional knowledge in the company regularly, attend some special conferences and exhibitions in society in time, often go to the construction site and go deep into every work link described in the tender.

Step 3 manage

At present, the business department of the company is managed by two directors with clear division of labor and clear responsibilities, while there are only five grass-roots employees at present. From the development of the company, it needs a relatively perfect management system to manage all departments, especially the business departments, which may directly affect the development of the company. In _ _ _ _ _ business department, a set of practical operating system should be formulated in combination with the existing system of the company, which should include: reward and punishment mechanism, attendance allowance, travel expense reimbursement, training plan, project analysis, monthly summary and so on.

4. Coordination

At present, the company's project time is generally tight. In order to complete the task, there will be more or less inconsistent work steps between departments. How to avoid this phenomenon and minimize the adverse consequences is also a focus of the business department this year. This includes cooperation with brother departments and contact with customers.