By creating a more immersive, interactive and experiential new consumption scene, traditional culture will be integrated into _ _ _ _ _ _ _ _.

By creating more immersive, interactive and experiential consumption scenes, traditional culture will be subtly integrated into the whole process of consumption.

I. Details

In the context of the gradual recovery of the consumer market, it is promising to pay attention to cultural characteristics, develop the unique cultural connotation contained in traditional festivals, develop creative consumer products and services that the public likes, stimulate consumption growth through traditional holiday consumption, and continuously release the consumption potential of residents.

In order to stimulate consumption, many places take advantage of the upcoming Dragon Boat Festival to launch a new round of consumption promotion activities. These activities run through the Dragon Boat Festival, summer vacation and even last longer, adding more confidence and vitality to the consumer market.

Second, the relationship between traditional culture and consumption in China

China's traditional culture is a flowing and vivid history, which has been passed down to this day, reflecting people's feelings after their material life is enriched. The public's attention to traditional festivals reflects the charm and cultural self-confidence of China's traditional culture, and consumption is the external expression of residents' inner spiritual needs. Making full use of traditional festivals to stimulate consumption is a pragmatic measure to promote consumption growth.

Examples of local characteristics and relevant measures related to consumption of traditional culture in China;

1, related measures

With the help of traditional festivals to stimulate consumption, we can never rely on high-priced zongzi, luxury gift boxes and simple discount promotions to win the world, and we can never seize the market by turning Dragon Boat Festival and Mid-Autumn Festival into "Zongzi Festival" and "Moon Cake Festival". Only by organically combining stimulating consumption with cultural inheritance can we win business opportunities and inject fresh blood into traditional culture when every traditional festival comes, and the two complement each other.

By creating more immersive, interactive and experiential consumption scenes, the traditional culture can be subtly integrated into the whole consumption process, which can not only extend the breadth and depth of consumption, but also enable more young people to face the cultural impact of global diversification and truly experience the charm of China's history and culture, thus enhancing their national identity and cultural self-confidence.

2. Examples of local characteristics

In Beijing, according to its own characteristics, the parks in the city have prepared unique folk cultural activities for citizens and tourists. Go to the Summer Palace to make zongzi, go to Wenyuhe Park to experience the mini dragon boat race, go to the Temple of Heaven to make sachets to avoid epidemics, and go to Xiangshan to throw pots and shoot five poisons. 69 characteristic cultural activities are rich and colorful.