What enterprises are there in the single channel model?

Statistics show that foreign brands account for about 85% of the chocolate market in China. However, with the rise of e-commerce and the change of people's consumption concepts and habits, many new-generation domestic chocolate brands have also ushered in spring and entered the public's field of vision. Novan, founded on 20 1 1, is one of them.

From 20 19 to 202 1, truffle chocolate category grew rapidly, with an annual growth rate of over 200% in Tmall, becoming one of the hottest chocolate categories. Novan truffle chocolate online channel iteration, at the same time, in the new consumer circuit, broke through the chocolate market occupied by international brands, and won the love of consumers.