Mid-Autumn Festival planning activities

In order to ensure the safety and smooth progress of activities, it is often necessary to prepare the activity plan in advance. Activity plan is the detailed rules, steps and arrangements of specific actions of an activity. How should we write an activity plan? The following is the Mid-Autumn Festival planning activity plan (5 articles in total) I compiled for you for your reference, hoping to help friends in need.

Mid-Autumn Festival planning activity plan 1 I. Activity time: XXXX

Second, the purpose of the activity: Shenglong Supermarket will meet you in this beautiful autumn and celebrate the Mid-Autumn Festival and National Day with you on September 22nd. Feel the harvest and mature charm brought by autumn.

Third, the theme of the event: spend a good full moon, reunion, gifts, and joy again and again.

4. In-store furnishings: A special Mid-Autumn Festival gift monopoly area is set up in the store, which is displayed according to the brands of moon cakes, health care products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.

Verb (short for verb) activity:

Ichiji

Mid-autumn festival gift certificate

Class A health care products or alcohol can be deducted 1 yuan.

Class b health care products or wine. This ticket can reach 2 yuan.

Class c health care products or wine. This ticket can reach 3 yuan.

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:

A. Reunion Award is a prize (gift certificate and cash) that combines the words "group, circle and prize" to win 200 yuan.

B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.

C. The Dragon Promotion Award consists of three words: "promotion, dragon and prize", and is awarded to gifts (gift certificates and cash) worth 12 yuan.

D. Happy Award is any one of the seven words "health, dragon, prize, group, yuan, youth".

E. One 3 yuan mooncake gift package with prize value (before September 28th).

Award preset: a * * *100; b * * * 1000； c * * * 10000；

Six, shopping mall layout:

Head office: about hanging flags, banners or posters at the door (mainly about Mid-Autumn Festival activities) and the layout of the exhibition area.

Chain stores: Mid-Autumn banners and flags.

Seven, the cost budget:

Mid-Autumn Festival gift certificate: 0. 1 yuan/Zhang * 65438+ ten thousand = 65438+ ten thousand yuan.

1, Mid-Autumn Festival gift certificates are customized and printed in different places.

2. The cashier is responsible for collecting Mid-Autumn Festival gift certificates.

3. Flag hanging and DM newsletter planning department is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and shops organize goods.

The chain store is responsible for the banner of each store.

5. Set up a special prize exchange counter at the entrance of the supermarket.

6. The Mid-Autumn Festival gift certificates in shopping malls are registered by the supermarket management and recycled after work.

Mid-Autumn Festival planning activity plan 21. Planning ideas:

Planning idea: Mid-Autumn Festival and Eleventh Golden Week are the peak consumption periods in a year. The new autumn products have been fully listed at present. This activity coincides with the seasonal change of autumn and winter products, and some regional markets still have a certain amount of summer inventory in the early stage. Therefore, YEK leather goods can take advantage of the opportunity of connecting the two festivals to promote new products in winter, supplemented by handling the tail goods in summer and autumn, and make great efforts to repay customers, expand brand awareness, increase sales, and handle the tail goods stored in the warehouse in summer and autumn. The first phase of the "Free Moon Cake Delivery" activity is mainly aimed at preheating the key promotion activities of the National Day and promoting the promotion information of the National Day in advance. At the same time, through the promotion of Mid-Autumn Festival promotion activities, the brand reputation is enhanced by using the emotional appeal of giving gifts during festivals, and the phenomenon of "holding money for purchase" before National Day activities is avoided, which not only promotes sales, but also paves the way for the next stage of work. The second stage is "Happy National Day!" The launch of is a real value-added feedback to customers, in order to celebrate the National Day with customers, and at the same time, to create a sense of urgency in the promotion with limited time, to urge customers to quickly choose brands, so that customers can scramble to buy in curiosity and nervous expectations, which not only greatly improves sales, but also takes the opportunity to deal with a large number of out-of-season products. Through past practice, this promotion effect is very good.

Second, the purpose of the activity:

Purpose of the activity: ★ Seize the opportunity of connecting the two festivals, enhance the regional reputation of the brand, and create a good sales momentum in autumn and winter; ★ Mainly promote the launch of new products in winter, aiming at promoting the performance of new products and detonating the National Day consumption boom; ★ Use limited time promotion to deal with a large number of summer and autumn inventory tail goods.

Three. Activity objectives:

Activity goal: the average daily turnover is increased by 50%-200% compared with the normal period without promotion; And clean up the last batch of goods in seasonal inventory.

Fourth, the theme of the event:

Mid-Autumn Festival even National Day, good gift in the end!

Verb (abbreviation for verb) Activity time:

The theme of the first wave of activities: Mid-Autumn Moon Cake Free Promotion Time: 20xx August 20th, 20xx September 12.

The theme of the second wave of activities: Happy National Day. Promotion time: 20xx August 26th, 20xx September 12.

Key points of preparation for intransitive verbs:

Main points of preparation for the event: a. Selection of publicity media to ensure timely publicity of the event in advance.

Design and produce advertising materials to ensure a good sales atmosphere.

C the distribution center conveys and guides the related work of the store.

Seven. Related precautions:

1. The project leader must complete all the preparatory work listed in the above table on time to ensure the smooth progress of all aspects of this promotion. Headquarters will arrange special personnel to follow up the progress of each work, and those who delay will be fined as appropriate 100-300 yuan;

2. After the activity, each distribution center is required to summarize the promotion activities, form a written activity effect evaluation report, and fax it to Zhou Haifeng, the marketing center of the headquarters. YEK Leather (China) Brand Management Organization

Mid-Autumn Day Planning Activity Plan III This activity is held in the form of a fraternity, and relevant leaders of OCT, OCT residents and surrounding businesses are invited to participate. The whole party included cultural performances, tea ceremony performances, sharing the extra-large moon cakes made by the mooncake merchants of Causeway Bay Mid-Autumn Festival, and some publicity about the corporate culture of Causeway Bay. Everyone shares a moon cake, which means reunion and the same theme of Mid-Autumn Festival. Through good organization, the party will be turned into an elegant and harmonious OCT Causeway Bay Mid-Autumn Festival Friendship Association.

I. Purpose:

1. Through this activity, the visibility of OCT and OCT Causeway Bay will be enhanced, and the communication and contact between residents in Causeway Bay and OCT will be enhanced.

2. Through the cooperation with brand mooncake merchants, establish a good business interaction relationship, add more cultural connotations to the brands of both parties, and establish a good corporate image of both parties.

3. Enrich the cultural life of community residents through performing arts and participating in activities on the spot.

4. Through the development of this activity, we will create news hotspots and form a certain influence through various media reports.

Second, the theme of the party: enjoying tea and the moon, Mid-Autumn Festival in Causeway Bay.

3. Time: Mid-Autumn Festival from 7 pm to 9 pm.

4. Venue: Ecological Plaza, Overseas Chinese Town, Causeway Bay

5. Organizer: OCT Causeway Bay, OCT property and brand mooncake merchants.

VI. Contents:

1. Colorful cultural performances: invite professional cultural groups to perform or cooperate with OCT community, and invite owners with literary expertise to participate in the performances in conjunction with OCT Property.

2. The brand mooncake enterprises that hosted the party provided "extra large" mooncakes in the evening party, and provided some knowledge materials about mooncakes in the evening program for publicity.

3. Invite brand tea merchants to hold tea ceremony performances in the fraternity, and introduce some knowledge about tea to the audience in the program. Provide tea and tea sets for the fraternity.

4. Invite relevant leaders of OCT and surrounding merchants to participate.

5. Invite all media reporters to participate, and effectively use the media to expand influence.

Seven, the propaganda media:

Newspapers: Shenzhen Special Zone Daily, Bao Jing, Shenzhen Business Daily, Shenzhen Evening News, Southern Metropolis Daily, Nanshan Daily and Overseas Chinese News.

Metropolis daily

Publications: OCT Home,

Network: OCT Intranet

Others: posters, ink paintings, banners.

Option 3

I. Activity Time: Two days before Mid-Autumn Festival

Second, the purpose of the activity:

1. Learn about the name, origin and customs of Mid-Autumn Festival.

2. Through understanding the customs and habits of Mid-Autumn Festival in hometown, inspire students to love their hometown and motherland, and experience family happiness and happy life.

3. Through the understanding of festivals, let students feel the characteristics of China culture.

4. Cultivate students' ability to collect, collate, compare, analyze and use information, as well as language generalization and expression.

Activity preparation: Divide the students into six groups and collect the festivals, customs and habits of the Mid-Autumn Festival, as well as relevant information about the Mid-Autumn Festival.

Fourth, the school Mid-Autumn Festival activity plan

The first stage: activity preparation

1. Collect the names, origins, riddles and legends of Mid-Autumn Festival.

2. Investigate and visit the elders around you to understand the customs and habits of Mid-Autumn Festival in my hometown.

The second stage: enter the activity in the form of class meeting.

First, situational introduction

Second, enter the theme of the activity and exchange ideas. The first theme: Mid-Autumn Festival

1, the origin of Mid-Autumn Festival

2. Legends and folktales of Mid-Autumn Festival

3. How much do you know about Mid-Autumn Poetry?

The second theme: Mid-Autumn Festival practical activities

1, unique design, exquisite xxx moon cake pattern.

Step 2 hold a moon cake banquet

Third, discuss the Mid-Autumn Festival activity plan.

The Mid-Autumn Festival is coming. Do you have any ideas? Talk about how to spend the Mid-Autumn Festival this year.

2. Communication between students.

Four. abstract

Mid-Autumn Festival planning activities 4 I. Purpose

1, let employees have a happy Mid-Autumn Festival and improve their morale;

2. Strengthen internal communication among employees and promote further harmony of employee relations.

Second, time.

It is scheduled for the day before Mid-Autumn Festival, that is, (Monday afternoon 16: 00 when the company meets).

Third, location.

Xx mountain range in xx town

Fourth, participants.

All employees of the company (except the staff on duty, the staff on duty: one in the customer service department is on duty in the company office, and the security guards go to work as usual).

Verb (abbreviation of verb) related preparatory work

1, please bring the belt;

2. The Administration Department shall prepare three copies of the internal address book of the company's employees;

3. Two buses;

4. Camera, cd player, small speaker, notebook computer, microphone;

5, tents, summer sleeping mats, quilts, pillows and other sleeping supplies and daily necessities;

6. Small cards with words written on them (the number depends on the number of people, and the information is written in advance by everyone in the company and sent to colleagues);

7. Food, utensils and drinking water for barbecue;

8. food;

9, in a good mood, prepare some interesting stories or familiar songs;

10. The Planning Department of the Administration Department explores the terrain, contacts the site and designs the activity arrangement in advance;

1 1, x moon cake.

Sixth, the itinerary activity process

1) same day

1, report at the company gate and concentrate at noon that day 16: 00; Please leave your own contact number to facilitate contact at that time. The administrative department will prepare three internal address books for the employees of the company.

2. Then take a bus to Panshan Camp in Houjie (about one and a half hours by bus), and camp in Area A after arrival.

3. Bake a big meal in the evening, order a spring fire party, and karaoke. Everyone will get together, talk about their worries, chat and count the stars. Employees who suffer from insomnia at night can watch the sunrise at the top of the mountain.

4. Live in a tent at night.

2) The next day

1, the next morning, first swim in the lake, play with water and take a group photo.

2. Walk to Area B after about 10.

After a full meal, you can take part in the battle between the two armies against water guns, catch big fish, soak in the swimming pool and play healthy games.

4. Go down the mountain at about 14: 30, return to the original concentration of xx by bus, and end the activity.

Seven. expense

About: 80- 100 yuan (including bus fare), the basic activities are paid by the company, and the private shopping behavior is paid by the employees themselves.

Eight. Planning and implementation

Planning: Planning Department;

Implementation: Administration Department.

The administration department is responsible for this activity, and the planning department assists in its implementation.

Mid-Autumn Festival planning activity plan 5 I. Promotion purpose

The consumption of moon cakes in Mid-Autumn Festival will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores. It is estimated that the average daily sales volume will increase by 10% during the promotion period.

Second, the promotion content

1, buy Mid-Autumn moon cakes and give them to Coca-Cola.

Buy Mid-Autumn moon cakes above 90 yuan and get 2 tins of 355ml Coca-Cola. (Value 3, 6 yuan)

Buy Mid-Autumn moon cakes above 200 yuan and get 2 bottles of 1250ml Coca-Cola. (Value 9, 2 yuan)

300 yuan started to buy Mid-Autumn moon cakes and gave two bottles of 20xxml Coca-Cola. (Value 13, 6 yuan)

2. Gift baskets: 298 yuan respectively, 198 yuan, 98 yuan.

298 yuan gift basket: seven-star cigarettes+California fun+value 80 yuan Mid-Autumn moon cake+melatonin;

198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Easy Mind;

98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.

3. During the promotion period, whenever you shop in 300 yuan, you will be given a box of exquisite moon cakes (worth 20 yuan/box).

4. Teacher's Day on September 10, teacher promotion: Teachers who spend money in xx on September 9 10 will be given a beautiful moon cake or gift with their teacher ID card (worth about 20 yuan).

Third, integration and promotion.

1, media

On the music flow channel, promotional advertisements are broadcast every other day, 16 times, 15 seconds/time.

2. Shopping guide

In the shopping guide, actively promote all kinds of promotional information.

3. In-store broadcasting

From the opening of the store in the morning to the closing of the store, the relevant promotion information is broadcast every two hours.

4. Shop layout

(1) Off-site

A, do Mid-Autumn Festival publicity above the free parcel delivery cabinet;

B, protect the shelf, wrap the wall column, and paste some holiday color pages to create momentum;

C, in the square, you can hang balloons and pull them vertically;

D. Hang a banner celebrating Mid-Autumn Festival in xx Shopping Plaza at the entrance.

(2) the scene

A. Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere;

B. Hang the flag provided by xx Company in the whole store;

C, the moon cake area, the background and two columns are covered with the propaganda of the Millennium gift; Put xx on both sides for promotion;

D. Red lanterns are hung in the moon cake area.

5. Other support

Health products are on sale 15%.

Groups can enjoy free delivery if they buy more than 3,000 yuan or 20 boxes of moon cakes.

Fourth, the promotion costs.

Media advertising fee:10.2 million yuan xx series;

Gifts: 60,000;

On-site and off-site layout fee: 600,000 yuan;

Mooncake fee: 60,000;

* * *:138,000 RMB.

Verb (abbreviation of verb) concrete operation

1, Traffic Channel 15 The second phase of advertising entrusts our company to produce xx advertisements, and the advertising contents at different stages should be specified in the advertising contract; It is planned to be completed on August 16.

2. The purchasing department is responsible for drawing up the list of goods for shopping guide, and the marketing department is responsible for contacting xx Evening News Printing Factory for production; See the current production schedule for details.

3. The broadcast draft of the live broadcast is provided by the marketing department, and three publicity broadcast drafts are submitted to the broadcast room two days in advance.

4. Marketing Department and Art Group are responsible for the specific design of indoor and outdoor layout. What the company can do, the art group is responsible. If it can't be made, the art group will contact other units to make it, and the final typesetting will be completed by the art group. The administration department is responsible for coordinating the procurement work; The scheduled indoor layout was completed on August, 2008 18.

5. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer will charge promotion fees above 500 yuan. At the same time, it is responsible for formulating the moon cake price and market research plan, and completing the relevant plan before August 5.

6. The Engineering Department shall arrange personnel to be responsible for the power supply arrangement and lighting installation on site, which shall be completed before August 10.

7. The loss prevention department is responsible for loss prevention and theft prevention in the store.

8. The fresh food department is responsible for making exquisite moon cakes.

Matters needing attention about intransitive verbs

1. If it is difficult to coordinate the layout of off-site promotion with the Municipal Appearance Committee, we will only do off-site promotion on the free luggage locker.

2. If the publicity on the traffic channel can't achieve the effect, you can choose to carry out supplementary publicity in newspapers and other media;

3. The marketing department should strictly follow up and correct any abnormality in time.