What are the marketing brand strategies? What are their advantages and disadvantages?

The marketing brand strategy is as follows: 1. Starting from external characteristics, such as packaging and brand name, the overall quality of the brand is externalized, and reasonable pricing determines a grade for the brand.

Second, from the internal quality, it is mainly based on the actual content of brand social value. For example: advanced technology, market share, unique functions and social reputation, comprehensively sum up the above characteristics, enhance art for brand marketing;

Third, from the spiritual value, this is the new value of wisdom expansion. The specific way is to carry out some internal public welfare activities, measured public service advertisements and image advertisements with some spiritual values. Marketing has the following advantages: 1. The target market of enterprises adopting niche marketing is small and single, which is convenient for enterprises to conduct market research. The purpose of market research is to provide accurate and reliable basis for enterprise decision-making: the acquisition of these basis depends on the collection and scientific analysis of market information. Because narrow marketing focuses on small market, it greatly reduces the complexity of target market research; Market research can be carried out in a short time, and the cost paid by enterprises is also small, such as narrow product line, single geographical distribution of target market, strong consistency of market purchase behavior, etc., which is easy to gain advantages and grasp the realization of research objectives. Effective analysis of these marketing determinants will help enterprises understand the market deeply, so as to take "short, flat and fast" actions, enter the market quickly and reduce the promotion cost. 2, the use of gap marketing, easy for enterprises to strengthen customer service management. On the basis of studying the target market, enterprises can grasp the behavior of the target market and the immediate needs of consumers, and deeply realize that the needs of customers are exactly what enterprises must meet. In this way, enterprises can carry out product development and business adjustment according to customers' requirements. Moreover, because the narrow marketing activities are concentrated in a small market, even if the enterprise spares no effort to provide services to customers, the overall operating cost of the enterprise will not be greatly improved. Therefore, gap marketing has become a powerful weapon for most enterprises, especially small and medium-sized enterprises. 3. Enterprises that use slit marketing can easily grasp the marketing objectives. The marketing goal of an enterprise is not that the bigger the better. In a certain period of time, it must match the internal resources of the enterprise, which is conducive to controlling the marketing objectives and development direction of the enterprise. The control of an enterprise's own marketing objectives depends on its strength and position in the market. Including; The market share of enterprise products, the brand loyalty of customers and the status of enterprise information systems are all related to the core elements of enterprise products based on the market. Because niche marketing is conducive to market research and market information resources, as well as brand loyalty established by effective service to the target market, enterprises have reason to have confidence in the early market share of their products. The balance strategy formed by the enterprise's grasp of marketing objectives and the comparison and balance of internal resources makes the enterprise inseparable from the market and achieves a good marketing situation.